Chinese enterprises: what kind of IT services are needed

"--Jin Qinian General Manager, Strategy and Alliances, Greater China, IBM Global Services Jin Qinian From the integration of infrastructure, application platforms to management and business innovation, information technology and e-commerce is no longer confined to cost savings, enterprise information technology is moving from "cost" to "value". The demand of enterprise informationization is shifting from "cost" to "value". "IT services" has become a hot word in the IT market in the past two years.　　In the traditional enterprises to accept the IT industry, a new round of "service economy" offensive at the same time, the importance of enterprise IT services are also constantly improving the understanding of the information technology projects in many large enterprises, IT services in the overall IT spending accounted for more than the proportion of software. More enterprise information directors have begun to realize that IT services are the key to the success or failure of the entire information technology project.　　Local Implications of Specialization Chinese enterprises' demand for IT services has grown from ignorance to increasing clarity, which has led to real opportunities and challenges for IT service providers. The degree of specialization of IT service providers is becoming a key factor in the effectiveness of information technology in traditional enterprises.　　While the management of many Chinese enterprises, when faced with the proposition of information technology, focuses more on risk control and return on investment, these enterprises are beginning to elevate IT investment decisions to the level of business decisions. Enterprise IT strategy and business strategy will also get rid of the "two layers of skin" of the decoupling of the state, to achieve real interaction and enhancement. And enterprises in the IT return on investment to understand more sober at the same time, the specialization of IT service providers and the overall strength of the requirements have begun to be clear.　　Specialization means IT service segmentation, IBM divided the service sector into integration of technical services, business innovation services and strategic outsourcing services in three major blocks. In providing services to customers, IBM Global Services (IGS) business processes include six parts: understanding the business, develop strategies, design solutions, program implementation, operation, maintenance and management.　　It can be said that the demand of Chinese enterprises for IT services from ignorance to increasingly clear, so that IT service providers began to face real opportunities and challenges. And the degree of specialization of IT service providers is becoming a key factor in the effectiveness of information technology in traditional enterprises.　　Charles Agee, Director of Strategy, Marketing and New Business, Asia Pacific, IBM Global Services, has said that for users, the technology and products provided by the vendor itself is not the most important, the key lies in the application of the user's specific environment to play a role in the value of the value of the play and the services that vendors can provide is inseparable.　　The service of life and death choices for the enterprise, the difference between IT services with life and death choices to describe the difference is not excessive, but often more hidden than the differences between IT products.　　For example, the difference in service is compared to the Arctic explorers to select the Eskimo dog team ...... those who did not successfully reach the destination of the dog team is not poor endurance is the lack of "lead dog". This difference is hard to find when selecting a dog team, but it is often a matter of life and death. For the enterprise, the difference between IT services with life and death decisions is not too much to describe, but often more insidious than the difference between IT products. I think the basis of this difference is a deep understanding of the three characteristics of IT services: service is backed by the experience of services and products compared to the intangible and can not be "returned", the only way to serve the wrong is to "apologize", and this apology will be the service provider's managers a lesson for life. Managers of the service provider will be a lifelong lesson. For the transformation of e-business at the same time involves enterprise strategy, management model, personnel organization, business processes and information technology and other levels, the best way to avoid apologies is to complex management consulting, application integration, business transformation and e-commerce operations and maintenance and other needs of the enterprise E a variety of services for hands-on practice.　　The essence of the service is the belief that the sale of IT services is different from ordinary product sales, sales staff should promote their own services in a full understanding of the basis of full confidence. The basis of this confidence needs to be built on the basis of countless successful cases, otherwise it will lead to the customer commitment can not be realized.　　The fulcrum of the service is the demand for services to meet the needs of enterprise IT services should have these three conditions: understanding of the customer's business, the value of the services provided with full confidence, in the customer's most in need of the time to give the most "thirst-quenching" solutions. IT service providers to support this ability to customer-centric integrated operational capabilities, IBM Global Services Department to play the advantages of the matrix management structure, can fully understand the needs of customers at the same time, mobilize global solutions experts and resources to ensure the smooth implementation of local customer solutions.　　The three horizons of service The most conservative view is that in the next 15 years, IT services are still in the period of running. ibm is not an international (international) enterprise, but a multinational ?multinational enterprise, we have to take root in the Chinese market.　　I think in the next few years, IT services as a sunrise industry will stage through three horizons.　　The second horizon is the service providers to quickly enter the market and occupy a dominant share of the strategy, which is a very key concept is "mobile ubiquitous" (everything mobile). IBM internal actually more accustomed to using wireless to refer to the concept of mobile Internet, because mobile always seems to make people think of the same thing with the Chinese market. IBM in fact more used to use wireless to refer to the concept of mobile connectivity, because mobile always seems to make people think of wireless devices related to cell phones, while wireless covers a much wider range of markets covered by wireless can be divided into three kinds of internal and external: enterprise internal, enterprise supply chain and business consumer network. IBM believes that wireless applications within the enterprise, especially in B2E (company to employee) and SFA (sales force automation) applications are the best way to start the wireless transformation of the enterprise. is the best entry point for enterprises to initiate wireless change. The charm of wireless e-commerce lies in the leaps and bounds of improvement through the means of communication, greatly improving the customer response rate and speeding up the processing speed of enterprise business processes and decision-making.　　The third horizon is e-sourcing, that is, the future of computing power will be like tap water as take it or leave it. At the same time, the scattered idle computing power of computing terminals will be aggregated into cheap supercomputing power to meet the needs of high-end enterprise computing.IBM has invested a lot of resources in this aspect of the research.The concept of e-sourcing was further interpreted in the "IBM Forum 2002" held not long ago. --IBM's "e-commerce on demand" covers many of today's e-business services. "E-commerce as the future of public **** energy, is the natural evolution of e-business, it makes e-commerce become more simple, more economical, more applicable. When a business needs an e-commerce solution, "e-commerce-on-demand" will deliver standardized e-commerce processes, applications and infrastructure over the Web to the person who needs it. Like the popularization of the traditional four major energy sources, public **** energy-style e-commerce will become another milestone in human progress.