Traditional Culture Encyclopedia - Traditional stories - The era of whole network marketing has come, how can small and medium-sized enterprises embrace change?
The era of whole network marketing has come, how can small and medium-sized enterprises embrace change?
The era of network-wide marketing has passed, and mobile Internet marketing means that social-based business is coming. The thinking under the whole network marketing is: traffic thinking, the existence of fans is actually a string of' IP', and the brand-new mobile Internet marketing is: the process of socialization-interaction-sharing between living people.
The core of the whole network marketing is: layout (the platform layout of the whole network marketing)-burying mines (setting keywords)-point explosion (grabbing keywords such as network alliance, etc. )-detonate (advertising sources such as pictures and texts, etc.). )-nuclear explosion (building a whole network explosion);
In the whole network marketing era, we pay attention to: Skynet-Ground Network-People Network, that is, whole network-channel marketing-word-of-mouth marketing, such as "praise" in word-of-mouth marketing, but now the Internet is based on "socialization" and enjoys the freedom, equality and value interaction between people, which is the basis of social commerce.
In order to embrace the Internet better, on the one hand, the SME network should strengthen new media and continue to improve the traditional network-wide marketing, on the other hand, it should do a good job of "self-media":
The whole network marketing has become the most basic marketing. Although the power to solve the sales, traffic and brand of small and medium-sized enterprises is weakening, the whole network marketing is also very important, which is very important for an enterprise. But we must strengthen new media, and the team members of the company must establish a self-media system.
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