What is the mascot of Beijing Olympic Games?

Fuwa is the mascot of the 2008 Beijing Olympic Games. The designer is Han Meilin, a professor at Tsinghua University Academy of Fine Arts. It was officially released in 20051October11,just 1000 days before the opening of the 29th Olympic Games.

These five Fuwa are called Beibei, Jingjing, Huanhuan, Yingying and Nini respectively. Take a word from each of their names to form the homonym "Welcome to Beijing".

1, Beibei

Beibei's inspiration: Chinese New Year pictures-more than a year, the traditional fish pattern and water wave pattern in China. Beibei's blessing is prosperity. She is a small carp. In China traditional culture and art, the patterns of "fish" and "water" are symbols of prosperity and harvest. People use "carp yue longmen" to mean successful career and dream realization, and "fish" also means good luck every year.

Beibei's head decoration adopts the fish pattern of Neolithic age in China. She is gentle and pure, and she is a master of water sports, which is in harmony with the blue ring in the Olympic rings.

2. Jingjing

Jingjing's inspiration: Panda, an endangered and rare animal in China. It is also based on Jingjing, the lead singer of Chaokou Ai Orchestra. Jingjing is a naive giant panda, and wherever she goes, she will bring joy to people.

As the national treasure of China, the giant panda is deeply loved by people all over the world. It represents the black part of the Olympic rings.

3. huanhuan

Huanhuan is inspired by the traditional fire patterns in China and the fire patterns in Dunhuang murals. Huanhuan is Fuwa's eldest brother. He is a fire doll, symbolizing the Olympic flame. Huanhuan is the embodiment of sports passion, which spreads passion to all parts of the world and conveys the Olympic spirit faster, higher and stronger. Everywhere Huanhuan went, Beijing 2008 was full of enthusiasm for the world.

It represents the red ring in the Olympic rings.

Step 4 welcome

The inspiration for Yingying: Tibetan antelope, a rare animal unique to China. Yingying is a clever, agile and flying Tibetan antelope. He comes from the vast western land of China, and sends good health wishes to the world. Yingying is a unique protected animal in the Qinghai-Tibet Plateau and a demonstration of the Green Olympics.

Yingying is an agile athlete in track and field, and he also represents the yellow part of the Olympic rings.

5. Nini

Nini's inspiration source: Beijing tradition: Shayan kite, Beijing Swift. Nini is a swallow spreading its wings and flying, and her modeling creativity comes from the traditional Shayan kite in Beijing. Yan also stands for Yanjing (the title of ancient Beijing).

Naive, cheerful and agile Nini will make her debut in gymnastics competition. She represents the green ring in the Olympic rings.

Extended data

Mascot characteristics

Innovation breakthrough

First of all, in terms of design ideas, animals and people are perfectly combined for the first time. China Fuwa combines human and animals for the first time, emphasizing the concept of humanistic Olympics and highlighting people-oriented.

Secondly, in the design concept, the Olympic elements are directly integrated into the mascot for the first time. Because every Olympic mascot should show the Olympic spirit, and we directly quoted Olympic elements from the Olympic flame, such as the fire baby.

The third breakthrough is in the design and application of mascots, which highlights the personalization of extended use. The mascot consists of headdress and body, which is a complete image, but the headdress part can be completely taken down and developed independently. Every adult and every child can put their favorite "hat" on their heads and dress themselves up as mascots. This kind of application is unprecedented in the past, which enhances the interaction between people and mascots.

Finally, Beijing changed five mascots for the first time in the history of the Olympic Games, which is the most. This is because China's culture is profound and there are too many things to express.

Reason for being elected

One of the original 662 works was not selected, including the Monkey King, Dragon, Phoenix, Ah Fu, Tiger, Male Prostitute and Rattle. The reason is complicated.

BOCOG's experts in charge of mascot collection and selection analyzed this. He said that some images have been used in the already held Olympic Games. Although many people in China like it, they lack originality and have to be defeated. Typical of this kind is the shape of a tiger.

Among the 662 works, there are many schemes based on tigers, but because tigers were used as mascots in Seoul Olympic Games, it is not appropriate to choose tigers as mascots for Beijing Olympic Games.

The Monkey King has been loved by many Chinese and foreign people, and many works adapted from it compete for the mascot of the Beijing Olympic Games. However, there are two main reasons why the Monkey King finally lost the election. One of them is his high popularity. Because Monkey King is well-known in China, Japanese, Vietnamese and other Asian countries and regions, the development of its extended products is also quite common, and it will encounter considerable difficulties in intellectual property protection.

BOCOG and related departments found that the brand registration of "Monkey King" involves almost all fields, and the redevelopment space is very narrow, which is not conducive to the intellectual property protection and market development of mascots. Secondly, "Monkey King" is a literary image that is almost a household name in China, and its story is almost a household name. Developing it into an Olympic mascot is not conducive to the definition and extension of its connotation, and it is difficult to innovate the story.

The third popular scheme that lost the election had to be abandoned because of the vague understanding of this image at home and abroad. Among them, the most typical image is the dragon, and the dragon is the most important image in China's totem. However, as the mascot of the Olympic Games, the understanding of the dragon is different all over the world, so we have to reluctantly give up what we want. There are also magpies, which many Asians like, but in some countries, the understanding is completely opposite.

In addition, there are some popular schemes that are innovative, but it is difficult to combine with the sports characteristics of the same Olympic Games, so they have to be abandoned in the process of in-depth development and design. For example, its one-legged image, which was once valued by many experts, could not be designed for equestrian, track and field, fans and other sports when it was designed in depth. In the end, the plan also left with regret.

References:

Baidu Encyclopedia: Fuwa