What are the commercial applications of the Internet?

First, advertising Whether it is the traditional industry or the Internet industry, advertising is a very important business model. The difference is that the Internet can display more abundant forms of advertisements, mainly in the following forms: (1) Web advertisements. Since the portal era, online advertising has been the mainstream form of advertising. If you hang an advertisement on a website with huge traffic, you will charge a fee every time you show it (in fact, there are many modes of web advertising, which can be charged according to the form of display or click, so I won't elaborate here. ), used to be considered as a mode of lying down to make money. According to the source of advertising, web advertising can also be divided into two modes: self-operated advertising and advertising alliance advertising. Self-operated advertising means that websites charge advertisers and display advertisements without intermediate links. Advertising alliance's advertisement came from advertising alliance, the website was sold to advertising alliance, and advertising alliance decided what advertisement to put. (2) search for advertisements. (In a broad sense, the following forms of advertisements belong to web advertisements, but due to their particularity, they can be classified separately. ) The representative products of search advertising are Google Search and Baidu Search. The advantage of search advertisements over ordinary web advertisements is that they can accurately display advertisements that users are more interested in according to their search keywords. Of course, many web advertisements now use local cookies to achieve similar results. The main form of search advertisement is bidding advertisement. Advertisers buy keywords, and when users search for keywords, they give priority to the advertisements put by advertisers, and then the search results. In addition, the products that use search advertisements are not only search engines, but also many websites that provide in-site search functions more or less adopt the way of bidding advertisements. An unexpected example is Taobao Mall (excluding Tmall Mall), which is free for both merchants and users, but merchants can give priority to buying their own products by paying for the "through train". (3) Video advertising. Video advertisements are easy to understand and common in major video websites. A video website forces an advertisement to be played in the form of a video before playing the video. Compared with advertisements in the form of pictures or words, video advertisements show better effects. Second, value-added services Value-added services are a process of providing differentiated marketing methods. Providing basic functions to free users can complete the whole process experience of products, but if you want to experience better services, you need to pay. The main forms of value-added services are: members, game props, virtual currency and virtual goods (virtual goods are purchased through virtual currency). The mode of making profits through value-added services is widespread in the Internet industry, and free is the core spirit of the Internet. A large number of users have been accumulated through the free mode, and a good ecological environment has been formed. In this ecological environment, the cost consumed by free users can be offset as long as individual users pay, which is the advantage of the Internet industry compared with traditional industries. 3. Commission Commission, commonly known as "toll", generally refers to the proportion of fees charged by platform products to the cash flow of settled merchants. Commission mode is common in e-commerce platform, group buying platform and game and application distribution market. Typical representatives of their respective models are: Tmall Mall, Meituan, App Store, etc. In order to avoid the use fee of the platform, many companies adopt the way of self-built platform. There are two main disadvantages, one is the cost of self-built platform, and the other is the insufficient inherent traffic brought by the platform, which has both advantages and disadvantages. Four, the other three are the most common Internet business models, and most products generally include one or more of them. In fact, the business models of Internet products are far from the above three, but many business models are common to traditional industries, so they are not listed separately. The following are other business models that connect with traditional industries: (1) sales. Sales can be divided into selling physical goods and selling Internet products. Selling physical goods is actually just moving the store to the website and making a profit by selling goods. The only difference is that the channel has become the Internet. Selling Internet products mainly includes selling cloud computing, API interfaces and software. (2) paid learning. At present, online courses have become a common form of learning, such as Netease Cloud Classroom, Three Classes, and Zhihu Live Broadcasting. Many sub-modules of the Internet industry, such as product managers and operations, come from the Internet, and the way to learn job skills by using the Internet is perfect. Above, I summarized several common Internet business models. In fact, the Internet business model should be far more than those listed above. If there are any supplements, readers are welcome to provide them to me.