How to understand about community marketing?

Community marketing is a marketing method to increase brand awareness, improve user loyalty, and promote sales by building brand image, publicizing product information, and interacting with users on social media, online forums, and other community platforms. Its essence is to establish a communication channel between the brand and the user, and to achieve the marketing objectives by interacting with the user, building trust and providing value. The focus of social marketing is to establish a two-way interactive relationship with users, rather than the traditional one-way publicity and promotion.