Maoming Dianbai Lychee cultural brand promotion will open! Will create ten cultural brands

May 28, in the upgrading and transformation of the new Xia hole ancient Lychee Park, "mountain and sea Dianbai ancient Lychee fragrance" as the theme of the 2022 Maoming (Dianbai) Lychee cultural brand promotion will be officially opened. 2022 Maoming (Dianbai) Lychee cultural brand promotion will start the scene. Zhou Qichang photographed "Dianbai will create ten litchi culture brand, and strive to build the litchi industry into an important industry to enrich the people and villages." Activities mentioned in the promotion of lychee cultural brand as an opportunity, Dianbai will plan the new development of the lychee industry with new ideas, and make every effort to play the lychee industry card, market card, science and technology card and culture card, by telling the story of Dianbai lychee, enhance the brand's influence and market competitiveness, to the lychee industry, "small incision" to promote the agricultural industry "Big change", to promote the comprehensive revitalization of the village of Dianbai. Play a good "four cards" to promote high-quality development of the industry in late May, when the concentration of Dianbai litchi listed. Under strict epidemic prevention measures, many lychee enterprises, large farmers, buyers and public tourists gathered in the park to view the exhibits Ly, so that this promotion will be lively. Promotion will be the day, many people to the ancient Lychee Garden tour tasting Lychee. "Lychee has become the most profound tongue memory of Dianbai, the most distinctive cultural symbols, the brightest city business card." Chen Yan, deputy secretary of Dianbai District Party Committee and mayor of Dianbai District, said in his speech that Dianbai will take the millennium culture as the soul, brighten the new name card of Dianbai Lychee; take brand marketing as the core, *** build the development of Dianbai Lychee; take the city image as the basis, improve the visibility of Dianbai Lychee. On the opening stage, nearly 20 lychee culture ambassadors took the stage to deduce the ancient style program, boosting the dissemination of electric white lychee culture; Maoming (electric white) Flying Fish live alliance was formally established, will integrate the government, industry, academia, research and investment and other resources and advantages in order to promote the lychee industry cluster synergistic development, to help electrically white lychee through the new sales; enjoy ly tasting incense boutique tourism routes and lychee-themed video contest was formally released to the lychee As a medium, integration of culture and tourism, and further polish the "mountain and sea Dianbai" gold sign; national supply and marketing alliance buyer representatives, "ancient Lychee card" subscription units and enterprises, lychee customized units and individuals have signed the Dianbai lychee production and marketing docking, to help win the lychee sales war. The company has also signed a contract with the National Supply and Marketing Union for subscription and cooperation. National Supply and Marketing Alliance subscription cooperation signing site. Zhou Qichang photographed in recent years, dianbai district party committee, district government to build litchi base as a revitalization of the rural economy of the major events to grasp. At present, the region's litchi planting area reached 361,000 acres, accounting for about 27% of the litchi planting area in Maoming City, the annual output value of about 1.4 billion yuan, is the province's famous early-ripening high-quality lychee main producing areas and the country's largest continuous early-ripening high-quality lychee production bases, the advantages of large-scale operation is obvious. In accordance with the Maoming municipal party committee and municipal government on the whole industry chain to build "five trees" deployment, Dianbai District will continue to play industry, market, science and technology, culture, "four cards", to promote the high-quality development of the litchi industry. Lychee as a medium to create ten cultural brands after upgrading and remodeling of the Lychee under the Agricultural Innovation Museum, quite a local traditional cultural characteristics. Promote the venue, the organizers around the "Lychee" theme to organize a series of activities, also brilliant. Lai under the Agricultural Innovation Hall on both sides of the door, from all over the characteristics of the agricultural products are on display. Mustard, bitter melon, sweet potatoes, incense, cow power ....... The abundant green agricultural products not only show the new phenomenon of high-quality development of agriculture in towns and streets and the gratifying achievements of rural revitalization, but also attract many people to watch the exhibition and purchase. Citizens learn about and buy from the booths of specialty agricultural products. "Concubine Smile pulp is full and juicy, and White Sugar Poppy is sweet and refreshing, all of which are our famous products of Dianbai Lychee." Under the lychee tree, students from Maoming Vocational and Technical College were busy bringing goods for the live broadcast of Dianbai lychee. Next to them, a few other live room is also hot and heavy, the anchors are making every effort to the other end of the screen to promote the electric white lychee users. Students from the Maoming Institute of Vocational Technology in the electric white lychee live with goods. In the ancient Lychee Garden, what attracts attention is also the Dianbai Lychee Banquet. Cantonese cuisine chefs sought inspiration from local specialties and used lychee as an ingredient in their dishes, creating specialties such as Fairy Hydrangea, Gulu Golden Pearl, Dragon Tail Pearl, and Phoenix Tail Lychee Ball, which provided a lychee feast for the public. "As a creative cuisine launched in season, the Lychee Feast has received a lot of attention from consumers." Participating in the lychee feast demonstration of water Linglong Holiday Inn master said. The creative lychee cuisine attracted many people to stop and admire. "Lychee banquet is one of the key lychee cultural brands built by Dianbai." According to the relevant person in charge of the introduction, in order to better disseminate the litchi culture, this year, Dianbai will focus on building Xiadong Ancient Lychee Garden, Slang Sacred Fruit, Lychee Ambassador, Electricity Business Alliance, Appreciate Lychee and Taste Fragrance Boutique Tourism, Short Video Competition, Slang Lychee Banquet, Happy Lychee Farmer, Ancient Lychee Card Lychee Customization, Zephyr Garden Corporate Brand and other ten litchi cultural brands, through the integration of agriculture, business, culture and tourism resources, to be launched one after the other "Lychee + e-commerce + Cantonese chef + tourism + culture + countryside" series of marketing activities, and constantly enrich the "Lychee + N" combination of products, to promote the integrated development of one, two, three industries, and increase the income of farmers. Multi-channel force to help farmers win the lychee sales war every year, lychee season, lychee how to sell, how much to sell, is the lychee farmers concerned about the top priority. Over the past few days, in the electric white Xia hole, Lin head and Dan field and other major litchi producing areas, buyers have entered the field to carry out the consort smile, sugar poppy litchi acquisition work. "At present, every day to collect a few thousand pounds, up to 10,000 pounds a day." On May 27, at a lychee plantation in Kaihetang, Songshan Village, Danchang Town, buyer Zheng Yongren from Fujian was guiding workers to load lychees onto trucks. The person in charge of the plantation said, Feizixiao has been picking a few days, the current purchase price is 14-15 yuan a kilogram, the price is slightly higher than the same period last year, this year's production of fruits is not a big year, but the earnings should be okay. Danchang Town, Songshan Village, a lychee plantation, villagers are pruning lychee and box. Around how to fight and win the lychee sales war, electric white this year in the marketing model to do a full article. Combined with the "I do practical things for the lychee farmers" special action, electric white recently hit the "ancient lychee card" subscription and lychee customized combination of punches, while increasing efforts to develop the "Internet + lychee" sales Mode, to help farmers broaden the sales of new channels to help farmers increase income, agricultural efficiency. "Ancient Lychee card" Lychee will be sold in the form of pre-sale card, to ensure that consumers buy fresh and sweet and delicious authentic Dianbai Lychee. After its launch that has received widespread attention and warm response from the community, many groups and organizations, caring enterprises have subscribed, with practical action to help farmers increase income. Electro-white lychee customization activities are mainly concentrated in the Xia hole ancient Lychee Park, electric sea, Lin head of the three main lychee production areas, consumers can take this package "a tree" of the right to pick. 28 May, I saw in the Xia hole ancient Lychee Park, many lychee trees have been hung on the consumer's customized card. Xia Dong ancient Lychee Garden many lychee trees have been hung on the consumer customized name plate. In the day of the promotion, the national supply and marketing alliance buyer representatives, "ancient Lychee card" subscription units and enterprises, lychee customization units and individuals have signed the electric white lychee production and marketing docking, to win the battle of lychee sales and added a fire. It is understood that, up to now, electric white through the "ancient lychee card" pre-sale, has helped lychee farmers sales lychee 250,000 kilograms, in addition to receiving from the foreign merchants of 500,000 kilograms of orders. In the lychee customization activities, more than 5000 lychee trees have been locked by consumers. The relevant person in charge said, "Riding on the momentum of the lychee brand promotion meeting, as well as a large number of lychees on the market, the sales results of various channels are expected to rise rapidly." Text / Figure Deng Jianqing (except for attribution) Correspondent Deng Bofang Author Source Southern Newspaper Media Group South + Client