Creating "Four Benchmarks" and Empowering High-quality Development

How to achieve high-quality development has become a new topic for enterprise development in the new era. As a leading liquor enterprise and a typical representative of Luzhou-flavor liquor, Wuliangye Group has always adhered to the values of "honesty first, quality as the key link, ingenuity and innovation", deeply implemented the development strategy of "strengthening the main business, diversifying and expanding the platform", vigorously promoted the "second venture", made every effort to create "four benchmarks", continuously reformed and innovated, transformed and upgraded, cultivated new growth models, and gathered momentum for high-quality development.

In May, 2020, Li Shuguang, the chairman of Wuliangye Group, proposed that Wuliangye Industrial Park should be built into' four benchmarks', namely, the leading benchmark of China's wine industry scale, the benchmark of digital transformation, the benchmark of ecological development and the benchmark of cultural construction. It can be said that it strives for potential accumulation and changes in knowledge.

Creating "Four Benchmarks" is put forward by Wuliangye Group after starting a new journey of "second pioneering" and on the basis of endogenous growth and accelerated development ability and conditions. It is the high-level pursuit of high-quality development in the future to further clarify the new focus of industry competition, build a new pattern of industry development and create new advantages for future development, which embodies Wuliangye's firm determination and winning belief in building a first-class enterprise.

Ingenuity and wisdom have become the leading benchmark for the scale of the wine industry.

To start a new era and a new journey, seek development at a higher starting point, a higher level and a higher goal, and build a healthy, innovative and leading first-class wine enterprise, we must build a leading benchmark for enterprise scale, make good use of the "superposition effect" of development from the spatial layout, and realize the "fusion effect" of upstream and downstream and the whole industry chain, and the development of enterprises will surely usher in a new arrival.

Wuliangye Group adheres to the principle of "ingenuity and quality as the key link", implements a management control system with high standards and strong prevention, and builds a whole-process controllable system from "one grain to one drop of fine wine". Every process from raw material planting, grinding and batching, koji making to brewing, aging, blending and packaging, especially the whole life cycle traceability safety system constructed by Wuliangye Group, must be strictly controlled.

At the 20th19th Annual General Meeting of Wuliangye Co., Ltd. held on May 29th this year, Zeng Congqin, General Manager and Chairman of Wuliangye Group, said: "Wuliangye launched the key construction project plan with a total investment of over 10 billion last year, and will actively build the national leading Wuliangye special grain base, pure grain solid state fermentation production base and brewing storage base, implement the integrated project of finished wine packaging and intelligent warehousing and distribution, and improve the level of intelligent equipment and packaging capacity.

At the same time, Wuliangye Group will speed up the construction of a number of major projects that are beneficial to the present and lay a long-term foundation around the construction of the country's leading pure grain solid-state fermented liquor production base and the national leading liquor production and storage base, adding 300,000 tons of pottery jar wine storage and 350,000 tons of hook wine storage, and the special grain base for brewing will be built on the basis of 6.5438+0 million mu. In the next few years, Wuliangye Group will speed up the construction of grain storage, processing, finished wine packaging and warehousing logistics, with a total investment. After the completion of these projects, it will be a historic change to improve the efficiency and management level of Wuliangye related links.

Create new kinetic energy and create a benchmark for digital transformation of wine industry

Digitalization helps enterprises to activate new power. As a traditional enterprise, with the rapid development and wide application of a new generation of science and technology, Wuliangye Group is implementing an investment plan of over 10 billion yuan, striving to achieve the overall transformation and upgrading of the park in terms of infrastructure and capacity building in less than three years, accelerating its efforts in the fields of industrial Internet, intelligent manufacturing and digital economy, vigorously promoting the construction of new retail formats and the digital transformation of enterprise-wide management, and enhancing the new kinetic energy of enterprise development.

Digital construction and operation is an inevitable choice for enterprises to seek breakthroughs and pursue Excellence. For Wuliangye Group, which is in the critical stage of innovation, transformation and leap-forward development, SAP, the leader of global consulting and software industry, is chosen as a digital transformation partner because it values its advantages in the context of globalization and a large number of digital cases.

Zhu Zhongyu, deputy general manager of Wuliangye Co., Ltd. said that the digital transformation of Wuliangye began at 20 18. After more than eight months of all-round and three-dimensional research, analysis and planning, the 1365 Digital Transformation Strategic Blueprint was formulated, that is, around the goal of improving quality and reshaping experience, the transformation was carried out from three aspects: business model, operation management and enterprise capacity, supported by six major capabilities and five major projects.

In addition, Wuliangye Group has also reached strategic cooperation with well-known Internet giants such as Alibaba, Huawei, JD.COM, etc., giving full play to their respective advantages to carry out strong cooperation, from deepening the digital process reengineering of marketing to building a smart retail system, from fully launching the construction of smart stores to building a systematic and standardized operation mode, from an all-round brand guarantee system to upgrading the full-link supply service mode, accelerating the digital transformation and landing, and creating a new benchmark for the integration, innovation and development of traditional industries and emerging industries.

In the next step, Wuliangye Group will build a national leading digital enterprise management system, smart retail system, comprehensive information construction and blockchain technology application, and strive to build a benchmark for digital transformation of wine industry.

Green new development shapes the benchmark of ecological development of wine industry.

Live up to the green mountains and green waters, and the green mountains and green waters live up to people. Located in Yibin City, the first city in the Yangtze River, the unique natural ecological environment and excellent climate, temperature, humidity, soil, microorganisms and fermentation environment have created Wuliangye's unique style of "long aroma, mellow taste, sweet entrance, clear throat, harmonious flavor and appropriate benefits".

The development of Wuliangye is inseparable from the nourishment of the environment. Wuliangye in development does not forget to feed back home. As a typical representative of Luzhou-flavor liquor in China, Wuliangye Group has always attached great importance to environmental protection and ecological civilization construction, and fought with the local government and people to defend the blue sky, clear water and pure land.

Guided by green development and strengthening the construction of industrial parks, Wuliangye Group has reached an advanced level in comprehensive energy consumption and resource utilization. Planning from a high starting point and building a world-class industrial park with high standards, which takes wine production as the leading factor and integrates characteristic ecology, cultural experience and industrial tourism, has become a vivid practice of building a beautiful China.

Wuliangye Group combines the ecological barrier construction in the upper reaches of the Yangtze River with its own high-quality development. In 20 19, Wuliangye Group actively promoted the construction of key environmental protection projects such as centralized sewage treatment and comprehensive treatment of Songgong River, and the third phase of pipe network reconstruction project in Jiangbei Park and energy saving and emission reduction from coal to gas were basically completed; The discharge of "three wastes" reached the standard 1.000%, and no minor injuries or environmental pollution accidents occurred throughout the year. It has won the title of "Sichuan Environmental Integrity Enterprise" and the first batch of "Sichuan Industrial Resources Comprehensive Utilization Base (Park, Enterprise)" for three consecutive years, and its economic, social and ecological benefits have been effectively improved simultaneously.

Dig deep into new connotation and build a benchmark for wine culture construction

Culture is the deepest and most lasting supporting force behind brand building. Wuliangye Group is committed to exploring the inheritance and accumulation of wine culture, spreading the brand connotation of "the essence of heaven and earth, the spirit of the nation and the wonderful world", establishing cultural stickiness, connecting the domestic market with the international market and realizing stronger and more sustainable development.

Inheritance is the development of culture. The charm of famous wine is rooted in the accumulation of years. The unique harmonious quality makes Wuliangye a typical representative of Chinese wine culture, from "scenting wine" in Shang and Zhou Dynasties to "heavy green wine" and "Yao Zi Xue Qu" in Tang and Song Dynasties, and from "miscellaneous grains wine" in Ming and Qing Dynasties to Wuliangye. Wuliangye has more than 32,000 pits, of which the oldest ancient pit in Ming Dynasty has been in use since 1368. Its wine cellar and brewing workshop are national key cultural relics protection units and national industrial heritage, and the traditional brewing techniques of Wuliangye liquor are listed as national intangible cultural heritage.

Innovation is the driving force of cultural development. Wuliangye always insists on continuous innovation in inheritance, and uses innovation to do a good job of inheritance. In recent years, Wuliangye joined hands with cultural IP to create columns such as "On the New Forbidden City", and started a new cross-border attempt with the collision of culture, telling the story of Wuliangye to the world with internationalization, fashion and youthfulness. In 20 19, Wuliangye established Wuliangye Culture Research Institute to explore the development and innovation of Wuliangye culture with the values and vision of the new era. At the same time, Wuliangye also plans to protect and build the ancient cellar community in Ming and Qing Dynasties as a whole, and build the ancient cellar community 50 1 workshop, which has been fermented for more than 650 years, into a window to show the continuity of China liquor culture, and the workshop 503 into a living protected cellar mud community in Ming Dynasty.

Openness is the development demand of culture. Wuliangye first appeared on the international stage at the Panama World Expo held in San Francisco in 19 15, and became an international famous wine. Time flies, the four seasons flow, and a hundred years have passed. Wuliangye Group is committed to promoting and spreading China liquor culture to the world and enhancing the international influence of China liquor. Wuliangye said that it is necessary to seize the opportunity of the Belt and Road Initiative, keep up with the pace of national development, give play to the role of liquor as a social business card and cultural bridge, and promote the close integration of China culture and world culture.

After Qian Shan, we have to travel across mountains and rivers. Wuliangye's task of building "four benchmarks" has been established, and it is moving towards the stage of taking root and lasting development. Accumulated soil makes mountains, and water drops make seas. On the basis of maintaining healthy and benign development momentum, building "four benchmarks" and changing to high-quality development will surely pave a bright and beautiful road for Wuliangye Group!

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