How to promote hangzhou dishes's marketing?

Hangzhou is rich in food culture and regional characteristics. Through the innovation and upgrading of traditional cuisines, we can develop more unique cuisines, attract more people to taste them, and improve the popularity and influence of hangzhou dishes. Hangzhou dishes can be introduced from the following aspects.

The first point is the perspective of health preservation.

With the improvement of people's health awareness, more and more people begin to pay attention to healthy eating. Hangzhou can develop more and more healthy foods by innovating and improving traditional foods, such as West Lake vinegar fish with low fat and sugar, Longjing shrimp made of coarse grains and brown rice, etc. To meet people's needs for a healthy diet.

The second point is the angle of innovation.

In addition to traditional and regional cuisines, Hangzhou can also introduce innovative and unique cuisines in creative and novel ways, such as theme restaurants that integrate Hangzhou culture and characteristics, and comprehensive cuisines that integrate Hangzhou cuisine and international flavor.

Third, from the perspective of traditional cuisine.

Hangzhou is rich in traditional food, such as West Lake vinegar fish, Dongpo meat, Longjing shrimp and so on. These cuisines have a profound historical and cultural background and are an important part of Hangzhou's food culture.

By innovating and upgrading these traditional cuisines, Hangzhou can develop more creative and distinctive cuisines and attract more people to taste them.

The fourth point is the perspective of regional characteristics.

In addition to traditional cuisine, Hangzhou also has some regional specialties, such as Qiandao Lake hairy crabs, Tonglu bamboo shoots, Chun 'an pork and so on. These cuisines have regional characteristics and cultural background, so we can attract more people to taste them through packaging and promotion, and enhance the popularity of hangzhou dishes.

Fifth, create a food block.

You can build a food street in the center of Hangzhou to show local and international food and attract more tourists and residents to taste it. A variety of special restaurants, snack bars and food festivals can be set up in the food block to bring different food experiences to citizens and tourists.

Sixth, develop a food culture festival.

Different food culture festivals can be held in different seasons and festivals, such as Hangzhou Longjing Culture Festival, West Lake Food Festival and Mid-Autumn Festival. By holding different food culture festivals, more tourists and residents can be attracted to taste local and international food, and at the same time, Hangzhou's food culture and tourism resources can be publicized.