What is the difference between a retailer and an agent?

1: Retail is a form of transaction, can be defined as the sale of goods or services sold directly to the final consumer sales activities, but also to provide consumers with the sale of goods, a commercial activity environment, so that consumers from the retailer's store to obtain consumer goods and its intangible services related to consumer goods to satisfy the consumer goods, which is directly related to the quality of life of the population and lifestyle, is the allocation of social resources is an important stage --and also the final stage. As a retailer, its duty is to provide the right goods in the right form at the right time and place, in the right quantity and at the right price.

It should be noted that traditional retailing is:

(1) selling goods directly to consumers, excluding all kinds of wholesalers and importers and exporters;

(2) selling means of subsistence rather than means of production;

(3) selling goods for a price rather than unpaid services;

(4) belonging to the sphere of circulation rather than to the sphere of production

2: Agents are a very different concept from distributors. Agent is to take care of business on behalf of the enterprise, not to buy out the enterprise's products, but the manufacturer to give the amount of a business behavior, the ownership of goods belongs to the manufacturer, not the business. They are also not their own use of the product, but on behalf of the enterprise to sell out. So "agent", generally refers to the enterprise, earning the enterprise agent commission of the business unit.