How to make a school promo_School promo planning program

A good promo can attract more people's attention, the school promo plays a role in expanding the student population, so how can we make a good promo? First of all, we have to prepare a complete school promo planning program. The following is a school promotional video planning program model, welcome to refer to.

School promo production points

School promo is an important member of the promo family, it is mainly divided into school enrollment promo, school image promo. The school promo plays an important role in the development process of the school, it is different from the focus of the enterprise promo, so how to do a good job of a successful school promo? Here we come to introduce you one by one:

Teacher strength, school environment

The school promo copy should be centered on the part of the relationship between students and parents, that is, the school's teacher strength and students in the school's living and learning environment. These aspects should be presented in a perfect way in the production of the school promotional video, so as to establish a good image for the school, so that parents can rest assured that their children will be entrusted to the school.

School appearance, cultural atmosphere

In the school video to have a positive statement of the school appearance, some historical schools, but also to give the school some cultural or historical heritage. The school's educational highlights, awards and school out of the celebrities will be a good opportunity for the school to show itself, so that the school will give parents a message: we have the ability to train your child to become a talented person, there are previous deeds vividly remembered. Creative eye-catching, around the goal of the school promotional video ideas should be in line with the school's ideas of the environment, and should be more in line with the tastes of parents and students. Creativity must be centered around the goal to carry out, should be more cultural flavor, less fashionable elements, so that the creative can be more close to the viewer. School promotional video production requires planners to think y, stand in a different angle with the previous corporate videos to think, to creative, in order to achieve the school needs.

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School promotional film planning program 1

I. Goal purpose

Goal

highlighting the characteristics of the school base school promotional film planning program Summarize the development of the base experience

Demonstrate the results of the construction of the base

Shape the good image of the community

Purpose A. Goal purpose Second, the film Positioning III, target audience IV, the structure of the film V, the basic style VI, production standards

visual orientation, infectious attraction, multi-perspective diversity

social, real intuitive, vivid image, easy to understand

accurate positioning, theoretical enhancement, highlights of the vivid, impressive

II, the film positioning

positioning

position

position

is a film that shows the development experience of the base, the results of the construction of the base.

It is a documentary film that highlights the scale of development and achievements of the base

It is a communication film that demonstrates the characteristics of management and professional features

It is a publicity film that promotes the advantageous resources and comprehensive strength

Embodiment

Enhancement of social cognition: through the shooting of the publicity film, it systematically summarizes and demonstrates the role of the school's training base in the areas of wedding and catering hospitality, horticultural and floral rentals, corporate training, extension training, and the development of the school's training base, as well as the development of the school's training base. The results of these three aspects of training. These results can not only stay in the school base, to cognitively summarized, so that the community to understand, so that the community of the school base to produce attention and recognition, so as to effectively promote the future development of the school base.

Internal synergy enhancement: publicity film on the excellent teachers and students, advanced management model, characteristics of teaching, excellent tradition, is conducive to improving the self-confidence and pride of the majority of teachers and students, forming a catalyst to the school base across the development of new momentum.

Third, the target audience

Visitors: leaders of local government departments, leaders of education departments at all levels and education experts, colleagues, etc. Visitors: leaders of local government departments, parents of school-age teenagers and parents of schoolchildren within the jurisdiction, etc.

Observers: previous parent-teacher conferences, the opening of the school graduation Teacher-Student Conferences and related meetings of the guests, teachers and students of the school, etc.

Fourth, content

Structure:

Overture - two panels - Epilogue

Overture start, from here on (one minute)

Changping Vocational School development history and current situation, scale and strength.

Overview Passion, ignited from here (one minute)

Hardware and software facilities are well equipped; excellent vocational students, resulting in the brilliant achievements of the Changjiao base

Achievements Miracle, produced from here (6 minutes)

The base's own construction results, the three major industries it owns (detailing the strength of the reception of the restaurant, training, and flower rentals and arrangements of these three areas and the Existing results)

The last sound of hope, from here to fly (1 min)

Changping vocational school training base, looking forward to your participation!

Content:

(a) Overture: Start, from here?

Launch of dynamic title

Changping Vocational School Training Base, Looking forward to your participation

(2) Overview: Passion, Ignited from Here

Changping Vocational School - Main Teaching Building

Beijing Changping Vocational School, founded in 1983, is the first batch of national key vocational schools recognized by the Ministry of Education and the modernized and iconic secondary vocational school in Beijing. Beijing Changping Vocational School was founded in 1983, which is the first batch of national key vocational school recognized by the Ministry of Education, and the modernized landmark secondary vocational school in Beijing. The campus covers an area of 213 acres, 300 acres of off-campus training bases, building area of nearly 80,000 square meters; 248 staff, existing students 4875.

The school is now opened in the following professions: gardening and floriculture, aviation services, automobile use and maintenance, computer applications and film and television post-production professionals, tourism services and management, leisure sports services and management, cooking, financial services, logistics management, and so on, 10 majors, more than 40 specialization direction. The school has strong teachers and excellent professional internship sites, with aviation simulation training cabin, emergency evacuation cabin and airport security equipment, car repair equipment and more than 300 acres of experimental training bases for gardening and floriculture and other educational teaching and training equipment, which can meet the needs of the various professions of teaching and internship activities.

The school adheres to the direction of "promoting the development of students and serving the economic construction", and seizes the opportunity of the Olympic Games held in Beijing to provide talent support and quality services for the creation of a first-class capital city development of the new district.

(3) Achievements: Miracle, from here

Changjian experimental training base is more than 300 acres of gardening and floral experimental training base and other education and teaching training equipment, to meet the needs of the various professions of teaching and internship activities. At the same time, it operates restaurants, expansion training, flower rental and other programs. It is the link between students in school and society, but also a good way for students to realize the reality of the profession.

The restaurant is a profitable project operated by the base. Here can receive nearly 1,000 people for meetings, weddings, catering and other entertainment programs, which can not only provide internship opportunities for students, but also to receive guests. It is a win-win situation for both the school and the base itself. The layout of the restaurant is very characteristic, like in the jungle and like in the depth of flowers. It is a place where consumers can experience the coziness of eating and the relaxation of enjoying food in the nature. The top of the restaurant is also made of many colorful umbrellas arranged in a very festive pattern. Comfortable environment, humanized bit of service will make many customers forget to come back, frequent visits.

Expansion training, is a training process aimed at assisting enterprises to enhance the core value of employees, through the training program can effectively expand the potential of the enterprise personnel, enhance and strengthen the psychological quality of the individual, to help the enterprise personnel to establish a noble and dignified personality; at the same time, allow the team members to experience more profoundly the relationship between the individual and the enterprise, the subordinate and the superiors, the staff and the staff of the lips and teeth, thus stimulating the team to a higher level of cooperation. This will stimulate the team's more expensive work enthusiasm and the power of hard work and innovation, and make the team more cohesive.

Changjian training base is an outdoor base that can receive enterprises and institutions for training in

this place. The large site area and many training programs are a solid guarantee for expansion training. Climbing, broken bridge, ladder, falling back and other projects are favored by the students, here is a new starting point, a new challenge. The 4-star accommodation environment that can accommodate hundreds of people can also guarantee that the trainees can enjoy a peaceful sleep after the expansion training.

Flower rental and arrangement is the most important service item of Changjian training base which covers the widest area. It has dozens of solar flower rooms, which can automatically control temperature and humidity, and is a model of high technology. At the beginning of Changjob Training Base, the program is flower arrangement. After all these years of experience, it has become a very famous flower breeding base. Base for many years for many large state-owned enterprises, institutions have done flower leasing services (shooting the famous state-owned enterprises and institutions of the flower leasing arrangement of the actual scene photographed). Training base of a wide range of flowers, greenery in good condition, long flowering period, and because of the service staff to provide at any time to update, at any time to change the flowers of the service, by a number of enterprises praise. (In the performance of the restaurant, expand training, flower rental arrangement of these three aspects in the shooting should be more angles to dig)

(D) Epilogue: Hope, let fly from here

Changping Vocational School follows the law of development of vocational education and the law of the growth of skilled personnel, and actively expands the function of vocational education education qualification education, social training, and participation in the production of the school, reform, innovation and diversified development, building

"A school" refers to the school headquarters, covers an area of 213 acres, building area of more than 100,000 square meters, to carry out academic education. Open gardening and floriculture, aviation services, automobile use and maintenance, computer, tourism services and management, economic management and other 6 departments 29 majors 68 professional skills direction. Among them, the gardening and floriculture specialty is the backbone specialty of Beijing, the automobile application and maintenance specialty and the aviation service specialty are the backbone and specialty of the country respectively. Auto repair, aviation and computer majors are the innovation teams of Beijing vocational colleges and universities. The school professional training site is excellent, with aviation services, automobile use and maintenance, garden flowers, cooking and other four municipal key training bases and computers, tourism, finance and other key training bases at the district level.

"A" refers to the training campus located in Changping city, with a building area of 4000 square meters, to carry out social training. The training campus actively performs the function of social training, insists on sending education to the countryside and door-to-door, and provides more than 30 kinds of practical technical training for the general people in Changping District. Over the past few years, the total number of training sessions is more than 30,000, and it plays an important role in helping laid-off people to obtain skills for their profession, supporting people in the workforce to update their skills, helping farmers to smoothly change their jobs, enhancing the literacy of the residents, improving people's livelihoods, and constructing a harmonious Changping.

"Three parks" are located in Nanshao Town, Jingwentun, Nankou Town and Liucun Town, Gaokou, is the school around the needs of economic restructuring and industrial upgrading in Changping District, in line with the "integration of production, learning, research and training" planning and construction of the idea of building the base, is the experimental vocational education service regional economic and social development. It is an experimental base for vocational education to serve regional economic and social development. Among them, "Changping Vocational Education and Culture Park" located in Jingwentun covers an area of 300 acres, centering on "one flower and three fruits" characteristic agricultural projects in Changping District, carrying out research and development of new varieties, promotion of new technologies, production and marketing demonstration of agricultural products for the development of regional characteristic industries; and carrying out research and development of new varieties, promotion of new technologies, production and marketing demonstration of agricultural products for regional agricultural industries. In response to the demand for talents in the development of regional agriculture and forestry industries, the institute will carry out academic education, training of new farmers and technicians in related industries, and promote the upgrading of the agriculture and forestry industries in Changping District, and the upgrading of agricultural products as well as technological upgrading. The "Changping Vocational Education Industrial Culture Park" in Nankou, covering an area of 110 acres, is being prepared to carry out the cultivation of talents for the modern manufacturing industry in the second industry in conjunction with the construction of the Nankou Industrial Park; the "Changping Vocational Education Automobile Culture Park" in Gaokou, covering an area of 800 acres, is being prepared to cultivate automobile and automobile culture. The "Changping Vocational Education Automobile Culture Park", located in Gaokou, covers an area of 800 acres, cultivating practical talents needed by the automobile and automobile culture industry.

Fifth, the basic style

New image, new ideas, new style

The picture is fresh and beautiful, melodious and smooth

The language is beautiful and concise, chanting passionate

Subtitle highlights the achievements of the plain reflection of the real

The length of the promotional video film preferably within 10 minutes, so that the characteristics of the distinctive, typical, vivid, and rich in cases, Have a strong sense of visual shock, maximize the transmission of information, to achieve harmony with the audience **** vibration and emotional identity.

Six.

Feature film shooting process

1, pre-survey - > strategic direction - "script planning - > shooting ideas > shooting - > animation - > dubbing - > non-linear editing - > out of the disk

Pre-survey: When the customer has a demand for film and television production, please contact with us, let the Our production team and creative team fully understand the customer's needs and understand the situation of your business, unit and product.

Script planning: we fully understand the customer needs through the customer, the target population and other promotional materials, and field visits to put forward the strategic direction of the promotional film, including the function of line of appeal, image shaping, product promotion and so on. Creative script: After the customer determines the production program, we determine the production form according to the customer's production requirements. After paying the first 60% of the payment, we start to shoot the production

Our company provides customers with creative script program, and begin to write the script of the narration, sub-shot script. Pre-shooting: shooting on location according to the script program.

Post-production: after the completion of the shooting, we carry out post-production editing (recording - editing - selecting songs - arranging 2D effects---3D effects--)

Output: Rough cut the film and ask the client to review it

According to the client's opinion after reviewing the film, we will carry out post-production and sound synthesis. Modification and sound synthesis according to the client's review

After the client's review, we will provide the finished product to the client for broadcasting. After the tape is released, the client will pay the balance.

2, process description

Preparation for filming ------ on the confirmed narration after the start of shooting.

Shooting ------ in accordance with the resolution of the final production preparation meeting, in the arranged time, location by the film crew in accordance with the shooting script. In order to be responsible to the client and the creative team, the production staff of the Film and Video Department will contact the client and the creators concerned to participate in the filming, in addition to the filming team.

Total cycle time is about 10-15 working days

Script: about 2 days

Finalize the script: about 1 day After the client confirms the changes, we will start shooting

Shooting time: about 1 day, and the client will be asked to cooperate with us if there is a need to add more footage.

Post-production: about 1 week

Production standard: national broadcast

Production standard: national television broadcast

Production form: material, shooting, three-dimensional synthesis

Involved personnel: a professional choreographer, a photographer, a professional presenter, a professional producer four: rules

By the White Film and Television The company is responsible for organizing the planning of the whole film, the creation of the script, on-site shooting, post-editing and production, the equipment used is today's top professional high-definition video cameras and professional post-digital editing machine. The equipment used is today's top professional high-definition cameras and professional post-production digital editing machines. When filming, the school should give assistance to send a person to coordinate and deal with the filming process of interpersonal relations and provide auxiliary filming personnel, tools, etc.

School promotional film planning program2

Planning theme: a new height, a bigger platform?

I. Preface and Background:

20___ All the majors of Guangdong University of Technology were included in the first batch of undergraduate enrollment in this province. As an engineering-based, multidisciplinary coordinated development of the province's key undergraduate colleges and universities, in the new starting point will have fresh vitality at the same time the need for a new self-positioning and development of the direction direction. Re-integrate their own strengths and resources to show students and society a new image.

Therefore, in the case of the 20___ college entrance examination enrollment fully launched, the school needs to have a communication power and influence, can cause students and the community to pay attention to the school promotional video.

Second, the publicity audience and purpose:

Publicity audience: mainly for the 20__ college entrance examination a line above the application of students, incidental social and high school students Purpose: to make the college entrance examination students to fully understand the situation of the school up to a book, but also to make the community, high school students and parents on the positioning of the cognition of a book of Guanggong to enhance the visibility of the school.

Third, the production mode:

The production of an eight-minute long "Guangdong University of Technology promotional video", through the campus building aerial photography, school photo display, school activities and campus life shooting, animation rendering, interviews with the characters, text data screening, and other ways to synthesize and video screen. At the same time with a reasonable commentary and narration, appropriate sound effects to show a historical and modern coexistence, positive development, the prospect of a beautiful campus.

Fourth, the creative thinking and creative description:

Creative thinking: the purpose of this promotional video is to establish the students and the community for the promotion of a school's positioning for the understanding of the awareness of the school's social visibility. Therefore, the creation of the need to closely follow the "20__ Guangdong University of Technology comprehensive enrollment of a" key points, to strengthen the "new height, new height greater platform" theme of publicity, need to do:

A, the first part of the establishment of an institution The first part is to establish a perception of the school and show the history of the school's development. B. The second part introduces the situation and characteristics of the school, and strengthens the knowledge and desire for the school. C. Through the interviews of the characters, it emphasizes that GDIT is "the place where dreams spread their wings".

Creative Note:

A. The beginning of the program shows "May 26, 20__" in a fixed frame, reminding the audience to pay attention to the event of "promotion".

B. Using the cars passing quickly in front of the school, walking quickly through the school corridor and so on to turn the events back to the early days of the school, began to tell the history of the school.

C, the history of the school in the process of telling, the more after the faster, and finally joined the aerial photography, rapid editing and switching techniques, showing the audience a hard to develop until now a higher level of Guangdong University of Technology

D, in the introduction of the campus part of the site shooting, picture display techniques, and the use of the overall slow tempo of the switch to show an elegant environment, a strong humanistic atmosphere. school. Let the audience feel a vibrant campus culture, and "a" institutions together with the audience to become a prominent impression.

E. Character interviews include students, teachers, famous alumni, etc., highlighting the school is "the place where dreams spread their wings" and a place to aspire to, to achieve the purpose of publicity.

V. Specific Programs:

1, the school's introduction part:

The weight of history: the picture shows the development of the school, the new university town.

School environment: highlighting the Dragon Cave, the University City ecological environment (Forest Park, artificial lake), the iconic library

School spirit and campus activities: early morning reading, classroom lectures, shade reading, the word on the blackboard, the library, and other school spirit, and campus institutions and clubs, the school games, campus special events and other campus activities.

Scientific creativity: high-speed computers, assembly of high-tech products, hands-on experiments by students, demonstrations and lectures by instructors, lectures and evaluations, and receptions.

The place where dreams spread their wings: scenes of club activities, scenes of hoisting the national flag, scenes of outside visits and internships, scenes of performances by art students, scenes of basketball, scenes of entering the workplace, interviews with students, teachers, and alumni to tell their own gains.

2, artistic techniques:

A, live-action photography, picture switching, aerial photography, computer animation stunts, character interviews and other ways to show the school's grand and humanistic coexistence. (Attachment: live shooting is mainly the part of the school learning and life; picture switching mainly show the history of the school and some iconic people or things; aerial photography is mainly used in the university city neat buildings, libraries to show the grand and modern atmosphere and the Longdong campus by the natural environment of the water highlighting the humanities; interviews with all the characters related to the Guang Gong.)

B, the whole video through the fascinating audio-visual effects to attract viewers, to strengthen the background music in rendering the atmosphere, the importance of triggering emotions, adding the right images to make the audio-visual fusion to impress the audience. Avoiding the large-scale voice introduction of the general situation, the lines of narration are staggered with the text simple and clear.

C, the rhythm and impact of the picture is strong, the music needs to be passionate and warm coexist. To do the overall rhythm of clear and bright, full of rising and pride.

3, the film framework :

4, script planning :

School promotional film planning program 3

First, the overall idea is explained: the overall structure of the promotional film is divided into five chapters, the location of the modern Zhejiang University of Technology for the opening, the introduction of the school's overall publicity introduction. The content of each chapter of the promotional film will be centered around the school's construction and development of 110 years since the historical ink to unfold the overall appearance of Zhejiang Polytechnic, in each chapter not only fully embodies the school teaching and educating the people of the book atmosphere, but also increase the development process of the school's sense of historical gravity; in the feature film to increase the thick voice-overs and the atmosphere of the grand sound effects, festive background map and nostalgic color palette, and then with a viewable and attractive, the publicity film is divided into five chapters. Then with the ornamental and historical value of the sense of transition film, the "Zhejiang Polytechnic one hundred and ten years" promo sense of history, nostalgia, with the times and vigorous development of one by one in front of the audience.

Second, the production mode: video, pictures and other image information and related school development material for post-production editing, combined with matching music material and dubbing effects, the three organic combination of Zhejiang University of Technology, education, scientific research, faculty, personnel training, and other aspects, as well as one hundred and eleven years of school development, humanism; through the school infrastructure, campus environment, etc., filming and interpretation of campus life reflects the history, nostalgia and vigorous development. Through the school infrastructure, campus environment and other shooting and interpretation of campus life reflects the spirit of Zhejiang University of Technology and teachers and students of the positive attitude.

Third, the implementation of the specific framework:

First, the first chapter: conscientious, the mouth of the gold - the history of the history of the history of Zhejiang University of Technology is "Zhejiang University of Science and Technology one hundred and eleven years," a historical review of the perspective to highlight the one hundred and eleven years since School through the wind and rain, continue to accept the social baptism and experience, the process of development and growth, this chapter by the 110th anniversary of the achievements of the school kicked off, and thus began to describe the development of zhejiang university of science and technology of the history of the long river of music, by the beginning of the creation of the process of development from the year 1897 to the evolution of the process to date, zhejiang university of science and technology of several generations of conscientious work style, the deep cultural heritage and the history of the value of education, and got the Society, parents for ZJIT's historical affirmation, chapter from the following aspects of performance:

1, social change: social change and the evolution of the school changes in the historical environment overview.

2, looking back: in the form of the old movie film and flashback narrative method will be the school more than 110 years in the development of various periods of change and the process of school audio-visual display. (The old film is a historical review of the form of expression, vivid and touching images and moving melodic sound effects at the same time as the establishment of the school in 1897, a change in different periods of time)

Second, the second chapter: perseverance, sailing - Overview chapter from an overall generalization of the overall overview and appearance of the school to the audience, the overview chapter. face to the audience, the overview chapter is the entire feature film for the introduction of the school of a general, general description of the Zhejiang University of Technology, the content consists of the following parts: 1, the creation of the Zhejiang University of Technology to show an overview of the school (a general overview of the school's "school motto", "teaching style", "learning style", "teaching style", "teaching style", "learning style") "," learning style "," leadership style ") 2, the environment: showing the appearance of Zhejiang University of Technology and the scale of development.

Third, the third chapter: vigorous development, exciting and progressive - the development of this chapter and the second chapter complement each other, closely combined, will be outlined and the development of the fusion together, from the school philosophy, school characteristics, school ideas, management system, campus culture and other aspects of staggered expression, the development of the chapter is a promotional film expression focus. Therefore, there will be more ink to conceptualize and surface, this chapter consists of the following aspects:

1, teachers: the school teacher's teaching seminars as well as teaching and educating the scene of the scene of scene interaction.

2, education and teaching: the teaching results of the various teaching and research laboratories. 3, management system: show the school management structure, management mechanism and other work systems.

4. Campus culture: the development of the college over the past 110 years, all kinds of activities, whether they are students or teachers and staff recreational activities, in order to show the lively educational atmosphere of the college. 5, the construction of learning style: the performance of the school's learning atmosphere, learning atmosphere, students and the school employment rate rate.

Fourth, the fourth chapter: pioneering and innovative, enterprising - take off chapter In this chapter will focus on the school in the ninety years since the various periods and the development of the school's impressive achievements, which is also for the last chapter for the padding, at the same time, also in the chapter summarized as a milestone in the development of schools and honors show, which can be divided into the following sub-chapters. Honor show, can be divided into the following subsections:

1, the sun fruit: the school achieved collective honor awards, staff, alumni and students outstanding contribution or awards of great significance one by one to show out (the whole of this subsection is a fast-paced performance, both celebratory and inspiring)

2, peach and plum full of sky: in this subsection

mainly focusing on the old teachers to train a number of people, but also to show that they have a lot of people, and that the school has been a good place to learn. Performance of the old teacher trained a number of students, after they left the campus into society, the contribution to society, but also to express the meaning of the teacher's peach and plums all over the world.

V. Chapter 5: Inspiration and governance, a long way to go - Prospect In the Prospect Chapter, the main expression of the future development of the school's outlook for the future development of the locking of a goal, on the one hand, to show that the leadership of the care and the community, the majority of parents, staff and students of the future development of the College, on the other hand, is also the hope of the future development of the College. Hope, on the other hand, is also to show how the school in education and teaching will, as always, further improve the process of school development motto and goals in the original expression of the basis of the image of the school will be sublimated, but also ZJTU one hundred and eleventh anniversary of the center of the theme of the promotional video enhancement, inspirational governance, the task of a long way to go, in the foreground will be extended to pave the way for a wider road to development of education!

Note:

In each chapter of the need for a transition as a chapter and chapter connection, transition length of about 5 seconds, the design is as follows: will be the overall picture design for the red background gold color, adding a leaf-shaped ribbon light auxiliary, ribbon ribbon ribbon using matching solid color system to embellish the title of the use of the gold side of the flow of light and colorful seems to be floating with the lower-left corner of the lower with a small and exquisite Gladiolus, the whole piece of flower presents a clean and tidy picture effect, and at the same time expresses the blessing of the teacher and the school.

The school promo planning program also read:

1. school promo commentary 3

2. school promo planning script 3

3. promo planning program 3

4. city promo planning program 3

5. company promo planning 3

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