How should enterprises develop their own corporate culture?

The development strategy of enterprise culture construction, specifically, should start from the following aspects.

Start from several aspects:

1, step by step, targeted.

From the perspective of cultural complex, corporate culture consists of material culture, spiritual culture and institutional culture [4]. General corporate culture construction should also go through spontaneous formation stage, shaping stage, cultivation stage, consolidation stage and innovation stage, and finally return to cultivation and consolidation stage. Therefore, the construction of corporate culture is gradual and targeted. For small and medium-sized enterprises, corporate culture is a process of gradual accumulation, when corporate culture

When accumulated to a certain extent, it can enhance the ability of small and medium-sized enterprises to resist risks. Therefore, the construction of corporate culture must be a systematic project that leaders attach importance to and all employees participate in. The corporate culture of large companies and enterprises is team culture; The culture of small and medium-sized enterprises, first of all, is the general manager culture, which is the embodiment of the general manager's thought and behavior and has the personality characteristics of the general manager. Therefore, entrepreneurs should first attach great importance to, guide, support and take the lead in practicing entrepreneurship and creating a corporate culture atmosphere. Small and medium-sized enterprises are generally not established for a long time, and entrepreneurship is the soul and source of corporate culture. Small and medium-sized enterprises can create a better corporate culture by integrating entrepreneurship. Secondly, excellent corporate culture requires the intelligence, active participation, compliance and conscious implementation of all employees. Small and medium-sized enterprises have few personnel, easy communication, and easy to form unified values and agree on behaviors. Give full play to the enthusiasm of all employees, in order to realize that everyone has a role and everyone has a responsibility, and let the corporate culture melt the hearts of employees, as a successful goal, persevere and pursue for a long time. Finally, the construction of corporate culture is a long-term systematic project, which can not be effective in a short time, and needs to be accumulated from the beginning of the enterprise. Therefore, the corporate culture of small and medium-sized enterprises should start from the spiritual culture level and extend to the institutional culture and material culture level, that is, from the inside out, step by step, which not only avoids the loss caused by paying too much attention to form when the material conditions are not mature, but also can really play the role of corporate culture in management.

2, people-oriented, educating people to promote enterprises.

All the production and business activities of an enterprise come from people. Adhere to "people-oriented" and grasp the key and foundation of corporate culture construction. The construction of enterprise culture emphasizes people-oriented, promotes enterprises by educating people, and requires shaping an inspiring enterprise spirit, mobilizing the enthusiasm and creativity of employees to the maximum extent, enhancing the cohesion and centripetal force of enterprises, so that employees can regard enterprises not only as a place to make a living, but also as organizations to realize their own ambitions and social responsibilities. The focus of "people-oriented" corporate culture is to respect, love, understand and care for people, put all the work and whole process of enterprise management into the people-oriented track, and always insist that people are the main body of the enterprise and the master of wealth. Due to the concentration of property rights, small and medium-sized enterprises are more likely to make employees think that "serving the enterprise is to make money for the boss", which is easy to dampen the enthusiasm of employees. Therefore, it is necessary to enhance talents' sense of trust and belonging to the enterprise and make them willing to work and contribute to the enterprise. Excellent corporate culture is the spiritual home of enterprise managers and all employees. In this family, the most important duty of business managers is to make employees not regret "spending precious years here". To this end, we must first pay attention to encouraging employees' self-realization with spiritual goals, and use various carriers to open up broad prospects for employees to pursue their spiritual goals of self-realization. Secondly, it is necessary to materially improve and improve the working and living environment and living standards of employees, so that employees can realize that they are the owners of enterprises and the main body of management. Finally, we should pay attention to improving the scientific and cultural quality of employees. The essence of competition among enterprises is often the competition between talents and corporate culture. Therefore, we should make the enterprise a "lifelong learning organization", not a "lifelong learning organization".

Lifelong employment organization. Therefore, we must do a good job in the construction of learning system, learning facilities and the change of ideas.

3. Aim high and establish strategic awareness. In the final analysis, enterprises are economic subjects, and doing business well is the ultimate goal of enterprises. However, in order to maximize short-term interests, SMEs often ignore the construction of corporate ethics and corporate image. This is an important guarantee for an enterprise to remain invincible for a long time, and it is also a long-term strategy for enterprise development. Therefore, the cultural construction of small and medium-sized enterprises should be ambitious and establish strategic awareness. First of all, we must establish a corporate mission and business philosophy that reflects social values. Kōnosuke Matsushita, the god of Japanese management, once said, "Only by seeking social welfare can enterprises have their own benefits". This fully shows that if an enterprise wants to develop, it must determine a corporate mission and business philosophy that embodies social values, unite employees with noble business philosophy, and motivate employees to work hard in the enterprise through the corporate mission that embodies social values.

Have a sense of mission to contribute to society, meet the needs of realizing the value of life, and give full play to the subjective initiative of employees. Second, we should pay attention to honesty and establish a good corporate image. China's traditional culture puts forward that "people cannot be trusted, politics cannot be trusted, and business cannot be trusted". According to the principle of information asymmetry, consumers are in a weak position in information for enterprises, and their understanding of small and medium-sized enterprises is based on the external image and corporate culture of enterprises. Therefore, SMEs should regard reputation as their life. Honesty can make up for the shortage of small and medium-sized enterprises in scale, brand and capital in today's social environment with the lack of "credit" system.

So that enterprises can gain the trust of the market and improve the visibility of small and medium-sized enterprises. In a sense, honesty is the foundation of SMEs.

4, based on innovation, shaping personality.

Objective things are constantly moving, changing and developing. A successful corporate culture should be constantly developed and improved with the changes of the internal and external environment of the enterprise, instead of sticking to the rules and continuing to play the "previous songs" and refusing to sing "New Yang Liuzhi". Practice tells us that the motivation and value orientation of enterprise members embodied in the formation of enterprise culture will not adapt to the development and conditions of enterprises. At this time, we must abandon the old in time.

Corporate culture, create new corporate culture, and promote the continuous development and progress of enterprises. At the same time, corporate culture is the reflection of the times and the main line of development in microeconomic organizations. Therefore, excellent enterprises should grasp the pulse of the times, closely combine with the actual situation of enterprises, and shape the corporate culture with distinctive characteristics of the times. The comparative advantage of small and medium-sized enterprises lies in their flexibility, so they should focus their limited funds on their own special products and services and be bold.

It is necessary to innovate in products, markets, sales methods, consumers, organizational management systems, technologies, financing methods, corporate image, etc., and create a fresh personality.

Small and medium-sized enterprise culture with its own characteristics.