Traditional Culture Encyclopedia - Traditional stories - Why do you say that the month plate advertising in the Republican period is the inheritance of traditional Chinese culture
Why do you say that the month plate advertising in the Republican period is the inheritance of traditional Chinese culture
The main reasons why the month-board advertisements of the Republican period are said to be the inheritance of traditional Chinese culture are:
Firstly, the month-board advertisements inherited the traditional woodcut New Year's paintings-zaowang yards, which were themed to reflect the folklore images, with calendar tables and advertisements of commodities.
Secondly, the contents of the month-plate advertisements include the traditional god of wealth, dramas, doll plays, historical stories and folk legends.
Thirdly, the painting style of the month-board advertisements, while blending the characteristics of Chinese and Western paintings, also maintains many traditional features of Chinese paintings.
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