Traditional Culture Encyclopedia - Traditional stories - Where Coca-Cola is better than Pepsi in terms of marketing channels is marketing channels ~ marketing environment, Coca-Cola vs Pepsi Urgent!

Where Coca-Cola is better than Pepsi in terms of marketing channels is marketing channels ~ marketing environment, Coca-Cola vs Pepsi Urgent!

Would like to point out some problems to the points upstairs.

First of all, Pepsi and Coca-Cola are both Fortune 500 companies listed in the U.S., and Pulse belongs to Lepak's, and Lipton Tea was purchased by Pepsi but failed to fully open up the market sales. Compared to Coca-Cola, Pepsi's ranking to be in the front, Pepsi's sales of single products far more than Coca-Cola, Pepsi's Minute Maid, according to Larsen data show that Pepsi sells 24 bottles of Minute Maid for every case of 24 bottles of Minute Maid, Fenta only sells one bottle.

Answering the owner's question,

Coca-Cola and Pepsi's marketing channels are using traditional terminals, KA, the second batch business supply channels. Adopted is also the terminal customer cycle visit maintenance, new customer development, maintenance, the purpose is to promote sales growth, each brand in the terminal market distribution, penetration of the market beverage core. The contrast between the two is reflected in the product, seven happy and Sprite, fruit color and fruit orange, Fanta and Minolta, the price is the same.