Why is the modern China milk tea shop so popular?

Why does "Modern China Tea Shop" stand out among many tea brands? New tea with health, taste and face value will undoubtedly become the latest nugget in the catering industry, and brand+design has gradually developed into a mode of operation.

In just seven years, we have trained a group of users with high brand loyalty. The key success factors of modern China tea shop can be summarized into four aspects: user orientation, brand style, product characteristics and marketing strategy.

One of the most critical factors is accurate user positioning. The main target users are young consumers who love life and seek unique personality. For them, in addition to the delicious, unique and beautiful milk tea, the environment in the store should be elegant and the atmosphere should be warm.

Brand style should be more meaningful. Chinese style is both a face and a lining. In the design of brand logo, referring to the fan diagram of Cui Yingying, the protagonist of the novel The West Chamber, with the traditional China Red as the background, combined with classic cultural elements such as ladies, round fans and octagonal windows, a highly recognizable anthropomorphic logo was formed.

"Design is to visualize wisdom", personify the brand and increase the interaction between people and products. In the store decoration, dark brick walls, wooden stairs, drama ornaments, chandeliers and so on. Show elegance and meet the consumption needs of young people.