The advantages of e-commerce development

Advantages of e-commerce development

The development of e-commerce opens a new era of network marketing, compared to traditional marketing methods, has great advantages. So what are the advantages of e-commerce development? The following is my for you is occasional integration of the relevant content, welcome to read and appreciate.

First, for enterprises

E-commerce can bring great business opportunities, cost savings, increase revenue, enhance visibility, equal participation in the market competition:

1, e-commerce reduces the intermediate links in the sale of products, changing the structure of the market. The traditional product sales chain is usually through the manufacturer - wholesalers - retailers - customers, the emergence of e-commerce omitted the intermediate links in product sales, to strengthen the communication between manufacturers and customers, manufacturers can provide personalized customized services according to customer demand, while saving the cost of operation and management.

2, e-commerce in the space and time to expand the enterprise sales, to provide enterprises with a huge potential customer base, to bring unlimited development opportunities. Traditional product sales are limited by time and space, marketing groups are restricted. E-commerce to overcome the limitations of space and time, through the website, to maximize the introduction of their products and services to the outside world, marketing groups from all over the world, guests can be booked a few days or even a few years in advance for the product, to open up the source market, attract potential customers, to ensure that product sales to build an important platform.

3, e-commerce greatly saves the enterprise marketing costs, improve the marketing efficiency of the enterprise, and the traditional television advertising, radio, newspapers, magazines, leaflets and other marketing methods, compared with e-commerce is through the website publicity, network transactions, provide self-service booking services and other ways of marketing, no store rental costs, wide audience, low prices, high marketing efficiency, business opportunities.

4. E-commerce creates conditions for the emergence of virtual enterprises and stores. Group purchasing companies, Taobao store and a series of virtual enterprises and stores emerged, not only active and extended the real market, stimulate consumption, prosperous market economy, but also for the community to provide a lot of employment opportunities, alleviate the pressure of employment, so that many enterprises and individuals to find a way to get rich, by the government's support and people's welcome.

5, e-commerce is conducive to shaping the corporate image, enhance the visibility of the enterprise, while the small and medium-sized enterprises in the international market to create a free and equal competition environment and a wider range of cooperation space. Enterprises through the network marketing, the enterprise's high-quality products and services introduced to the guests, the formation of a good reputation, the accumulation of visibility. At the same time to break the international market ` access bottleneck, so that enterprises of all sizes are able to *** enjoy the international and domestic markets, and according to the enterprise situation to realize the strategic alliance, *** with the promotion of network marketing, to enhance competitiveness.

Second, for consumers

The application of e-commerce allows people to expand the range of choices of goods, to be able to customize the product according to their own needs, and the transaction is convenient, without leaving the house you can buy good quality products at low prices.

1, e-commerce provides consumers with a large amount of product information, breakthrough time and space limitations, convenient for customers to collect, compare, buy. Taobao, Dangdang, Ctrip and other e-commerce sites provide consumers with all kinds of product information, through the variety, price and other factors of screening, consumers can buy their own satisfaction from the product, and through online banking to achieve transactions. Consumers can book the products they need from a distance and in advance, without time and space constraints.

2. Consumers can customize products according to their own needs and maximize their satisfaction. Now some companies' websites are able to customize products for consumers according to their needs. Such as Dell Computer's website, customers can choose their own computer configuration, the company customized products according to the customer's network orders.

3, e-commerce can realize the purchase, payment, delivery of the whole service, consumers can buy cheap products without leaving home. Consumers in front of the computer to pick the products they need, click to buy, pay through online banking, the merchant will be delivered to the door. If you are not satisfied with the purchased product, you can exchange and return the goods, the middleman will return the goods to the consumer, saving the consumer's energy and shopping time. At the same time, because of the network marketing costs are greatly reduced, the merchants will give preferential prices and discounts, consumers can get from the benefits.