What are the characteristics of TV shopping? .

Compared with online shopping, TV shopping has its natural advantages. The authority of TV channels in China is very high, and the brand reputation is far higher than any commercial website. In addition, TV channels can set up websites to engage in e-commerce, and meet users' purchasing needs through TV+telephone (SMS)+direct mail catalogue, but websites cannot set up TV channels. The huge appeal of live broadcast of TV shopping channel stores is also not available in online shopping. These characteristics determine that TV shopping has a broader development prospect. Capgemini Shopping took a fancy to this and invested 1 100 million yuan to build a flagship TV shopping enterprise.