Excuse me, online shopping:

Taobao World, a joint venture between Zhejiang Newspaper Group and Alibaba, was established. From the issue of 14, a code consisting of several letters and a string of numbers began to appear on Taobao commonwealth magazine, which is called "Taobao code" in Taobao world.

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Each string of "Taobao code" points to a commodity on Taobao. When users enter this string of numbers on Taobao to search for this product, Taobao Tianxia magazine, which publishes this string of codes, will get the click advertising fee from the merchant who bought the code, and if the transaction is completed, it will get a share of sales. At present, Taobao code only appears in Taobao world, but this model is expected to be replicated and promoted in other media. When Taobao code appeared, at least six regional media groups had come to Taobao World to discuss cooperation. At present, the form of Taobao code is somewhat similar to catalog sales, but in theory, when any words or pictures of a product appear on newspapers, magazines or TV screens, the Taobao code of this product can be implanted next to it. For traditional media, especially paper media, the cost of attaching a string of numbers to photos of goods is almost zero. Combining e-commerce and Internet pay-per-click mode with traditional media, Gao Haihao, president of Zhejiang Daily Group, believes that traditional paper media can change the disadvantages of business model. The business model of paper media has always followed the business model of making profits through advertising. Because the advertising revenue in the current period is fixed, the greater the circulation of newspapers and periodicals, the more losses caused by circulation. Therefore, on the one hand, the paper media should expand the circulation to enhance its influence and attract advertisements. When the circulation reaches a certain level, it is necessary to limit the circulation itself. This special business model undoubtedly limits the development scale of paper media. "Taobao Tianxia" uses Taobao's logistics system to save the high cost of traditional postal delivery. The emergence of "Taobao code" sharing mode has made newspaper distribution and profit expectation have a positive effect. The more you distribute, the more readers you get, and the more clicks and sharing you get. Therefore, the emergence of "Taobao" mode is considered as the possibility for traditional media to break the bottleneck of limited circulation mode. It is reported that Alibaba Group plans to set up a new media division or a new media group in the near future, and will promote Taobao Tianxia and Taobao Code mode in the fields of print media, television and wireless.