What are the profit models of APP?

Model 1: Pure sales model This should be the simplest model—developers make apps and sell them to users through the App Store or Market.

Model 2: Advertising model This is also a relatively simple model. In actual operation, there should be two major advertising agency platforms, Apple or Google, between advertisers and developers.

Model 3: Income combination model This is an extension of the pure sales model, which means to attract consumers to the door with one or two particularly cheap products, and then sell other products to them at the same time, just like what hypermarkets in real life usually do.

It is the same reason that there are so-called special offers to attract consumers to the store for consumption, and at the same time, they have the opportunity to buy other things to increase sales.

Mode 4: Continuously launch and update auxiliary functions. This mode refers to the continuous launch of auxiliary functions that can be downloaded for an additional fee in addition to the main program, such as new scenes in games or new filter effects in camera software, so that income can continue to grow.

.

Similarly, you can also make the main program cost $0 (with an advertising model), or use the psychological effect of the revenue combination model.

Model 5: Monthly fee model As the name suggests, as long as users continue to use it, they will have to pay fees regularly as time goes by.

The deformation of this model may not necessarily be tied to time, but to the amount of usage.

Subscription content will also be a way to apply this model.