Software market research report

The software market research report can be divided into five aspects: research work plan, questionnaire analysis, market analysis, marketing strategy and market forecast and analysis. Among them, marketing analysis includes advertising strategy, product strategy, pricing strategy, promotion strategy, distribution strategy and brand strategy.

According to the Report of China Software Industry Development Research and Market Prospect Analysis released by China Industry Research Network in 20 15, the revenue of China software and information technology service industry reached 3.7 trillion yuan in 20 14, up 20.2% year-on-year. Revenue from information technology consulting services, data processing and storage services reached 384 1 and 683.4 billion yuan, respectively, up by 22.5% and 22. 1% year-on-year, with growth rates 2.3 and 1.9 percentage points higher than the industry average. The proportion of the whole industry reached 10.3% and 18.4% respectively, up by 0.2 and 0.3 percentage points year-on-year. Traditional software products and information system integration services achieved revenues of 1 1324 and 767.9 billion yuan, respectively, up by 17.6% and 18.2% year-on-year, accounting for 0.7 and 0.3 percentage points lower than the whole industry. The revenue of embedded system software was 645.7 billion yuan, up 24.3% year-on-year, and the growth rate was 4. 1 percentage point higher than the industry average. The revenue of IC design industry reached 654.38+0099 billion yuan, up by 6543.8+08.6% year-on-year. The software industry exported 54.5 billion US dollars, up 15.5% year-on-year, and the growth rate dropped by 3.5 percentage points compared with 20 13. Among them, the export of outsourcing services increased by 14.9%, and the export of embedded system software increased by11.

%。