What impact does the portal have on traditional media? Please give an example.

For example, Sina is the king of "news+blog" content, and traditional media refers to the mode of understanding news by watching TV. Nowadays, many people get information through the Internet, especially through portals such as Sina, instead of watching TV as before. There are four portals this time, Sohu is the sponsor, and Sina+Tencent+Netease is the broadcasting right sold to them by CCTV. In addition to these, there are P2P video-on-demand software such as CCTV and PPLIVE.

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