Traditional Culture Encyclopedia - Traditional stories - The difference between entrepreneurial marketing and traditional marketing is that entrepreneurial marketing is customer-centered market-driven product development follows closely the right no
The difference between entrepreneurial marketing and traditional marketing is that entrepreneurial marketing is customer-centered market-driven product development follows closely the right no
1, the starting point of enterprise marketing activities are different. Traditional marketing concept refers to the concept of production, product concepts and sales concepts, is to the enterprise itself as a starting point, modern marketing concepts under the enterprise to consumer demand as a starting point;
2. Enterprise marketing activities in different ways and means. The old concept of the enterprise mainly with a variety of sales methods vertically made products, the new concept is from the consumer demand, the use of the overall marketing mix strategy, to occupy the target market;
3. The focus of the marketing activities are different. The old concept of the enterprise's short-sightedness, favoring the profit and loss of each or short-term transactions and the size of the profit, while the new concept of the enterprise in addition to considering the reality of consumer needs, but also consider the needs of potential consumers, in order to meet the needs of consumers, in line with the long-term interests of the community at the same time, in order to seek the long-term profitability of the enterprise.
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