The Manager Sisters Behind "Ride the Waves"

Text | Mia

"If you sing too well, it will look like the others are too bad, and if you put it in the troupe, it's rather disharmonious." On the variety show "Sisters Who Ride the Waves" ("Sisters"), Du Hua, who is a well-known manager, gave this comment after giving Ding Dang, who has outstanding singing skills, a low score, which was obviously not convincing.

Dingdang responded on microblogging, "If this is really your standard, then it is better to hurry up and eliminate my sister," Du Hua responded on microblogging, but attracted a tide of bad comments. "Serenity dislikes Du Hua" is said to be "very happy". The official tweets were the deadliest, and when Mango TV hit the screen with the words, "Only on behalf of Ms. Du Hua's personal standards for women's groups," it triggered another wave of screen swipes. Today, #Du Hua took the way of talking # again on the hot search, reading volume broke 220 million.

But is "Ride the Sister" really a girl group program? In the name of the group, actually wrapped in the "memories" sentiment filter of the substance of the core, and maximize the 30 + women's workplace dilemmas, age anxiety, inspirational mutual support and other emotional **** Ming, become the first explosion of this summer's variety show is expected. Sisters" is like a big party that comes and goes with a lot of fun: every "sister" knows that it's the exposure during the process that counts, not the subsequent formation of the group. The conflict between Du Hua's "traditional girl group" logic and the "non-traditional girl group" logic of "Sister" itself, which is oriented towards a diversified aesthetic, is becoming increasingly obvious. So, how does Du Hua, who advocates "doing the best and playing for real," do in his own right?

In addition, with the recent announcement of One Heart Entertainment founder Yang Tianzhen farewell brokerage business on Taobao to offer a live debut with goods, two years of Rocket Girls 101 ushered in the farewell concert on June 23, its chief operating Long Dani was frequently mentioned, "within the entertainment trio" in the center of public opinion! The center of the maelstrom, the three names of the girls in the rice circle: Du Hua, Yang Tianzhen, Long Dani, also once again triggered heated discussions.

Since 2010, South Korea's returning artist Han Geng became one of the shareholders, Lehua Entertainment has been firmly implemented in South Korea trainee training model , graded class training, and with South Korea's entertainment companies to establish a partnership, such as 2013 and PLEDIS to reach a strategic cooperation in South Korea in 2014 to establish a subsidiary, 2015 and Starship. subsidiary company, and signed a contract with Starship Entertainment in 2015, etc. Cosmic Girls was launched by South Korea's Starship Entertainment and Lehua*** together, each member of UNIQ had trained in South Korea's YG for a period ranging from 2-5 years, and Lehua Entertainment launched a six-member girl group, EVERGLOW, in 2019, which had five South Korean members. As of now, in addition to artists such as Han Geng and Zhou Penchang, Lehua has five idol groups under its flag***: Lehua Seven Sons NEXT, UNIQ, Cosmic Girls, EVERGLOW, and YHBOYS, a nurturing idol group that is a counterpart to TFBOYS.

Influenced by the macro-environmental impacts of the Korean restriction order and the restriction of the development of the music industry, Lehua has begun to gradually shift to film and television in recent years. But Lehua did not cut off the idol brokerage business, in 2017, Lehua will Justin, Zhu Zhengting and so on to "Produce101" to participate in the 2018 "idol year" outbreak, "Idol Practitioner", "Create 101" so that Lehua in one fell swoop to reap huge dividends, and the next year's "Order of the Chen love" so that Wang Yibo red to The second year of the "Chen love order" has made Wang Yibo so popular that he has already won at least 12 commercial endorsements this year.

But is Lehua's boy-girl operation really the "best" as Duhua said? Whether it is due to parallel contractual conflicts with Tencent triggered by Wu Xuanyi, Meng Meiqi out of the storm, or Lohua seven NEXT and NINEPERCENT two groups in parallel, or UNIQ split filming and failed to set up a squad, as well as this year's artist Huang Zhibo was exposed to mask fraud, all exposed as the head of the idol brokerage company Lohua in the idol operation of the problem: the importance of short-term rapid traffic will be the most important thing to do. The problem is that it emphasizes the short-term and rapid commercial realization of traffic dividends, and lacks long-term scientific planning and strict management of the artists' careers. And this is almost a common problem in the domestic idol industry. This year's "youth have you 2" THE9 into the group list also failed to appear Lehua artists, with the Huazhe, Huayi, etc. have entered the idol industry to get a share of the pie, Lehua facing the competitive situation will be more intense.

In the capital market, Lehua's IPO road is quite bumpy: eyeball check information shows that Lehua was founded in June 2009, in 2012, completed tens of millions of dollars of A round of financing from Lebo Capital and RongXi Venture Capital, and in 2014, completed the B round of financing from the Chinese Culture Industry Investment Fund 254.73 million yuan. On September 22, 2015, Lehua was listed on the New Third Board, and the value of star shareholders such as Han Geng and Zhou Penchang soared.

Just more than two months of listing, Lehua moved to sell A-share listed companies to the main board of mind: ***da electro-acoustic opening price of 2.32 billion yuan, but suffered the Securities and Exchange Commission 44 questions failed to aspire to, October 2016, ***da electro-acoustic restarted the merger and acquisition of Lehua Entertainment, the valuation of 1.89 billion yuan, than the previous valuation was adjusted down by 430 million. And, Lehua culture to the performance commitment amount also by the original 2016-2018 net profit of not less than 170 million, 220 million, 280 million, down to 150 million, 190 million, 250 million. 2017 March, up to 16 months of mergers and acquisitions long run to the end: due to the "restructuring of the matter of the operation of the long time"

In March 2018, Lehua delisted from the New Third Board, and before that signed an A-share listing counseling agreement with China Merchants Securities to independently apply for an IPO. after more than two years, Lehua is still stuck in the brokerage counseling stage. In recent years, the film and television companies A-share listing has become a law, happy twist, and force Chenguang, Xinli Media, etc. have faltered. Film and television, brokerage company's own performance volatility, film and television winter may be a step to enhance the difficulty of Lehua IPO.

If Du Hua is still in the artist brokerage road all the way forward, then and she is the same name of another famous female broker Yang Tianzhen went to another road: run to the live bandwagon wind mouth.

"I didn't think of myself as a live bandwagon, I thought of myself as a life sharing." June 18 at 8:00 pm, in the jitterbug brought live debut, Yang Tianzhen came to Taobao live broadcast staged live with goods debut, and invited Jiang Sida, Zhu once two friends to help, rather than selling goods, this is more like a "high-end life sharing show", in addition to incarnation of the koala nautical "black card recommendation officer In addition to being a "black card recommendation officer" for Koala Amoy, the company has also brought goods such as Aquamarine mystery, Dior glasses, Rolex watches, etc. In 29 products, more than 10 products are priced at more than 1,000 yuan, and ultimately the sales are flat, with some products sold in single digits only. 50 minutes into the show, its viewership had only just broken a million. Obviously, Yang Tianzhen transition "ALL IN live" still need to go through a long period of fumbling.