How to name the official account of WeChat WeChat?

How to get a good WeChat official account name 1? Give WeChat official account a good name.

A good name of WeChat WeChat official account is the best image spokesperson of the enterprise, because the first thing users see when they open WeChat is the name and avatar of enterprise WeChat official account. So how can we give the enterprise WeChat WeChat official account a good name? According to the author's practical experience, a good name should meet the following three characteristics.

(1) can spread quickly.

One of the biggest characteristics of the Internet is communication. It takes 10 years for traditional enterprises to achieve the communication effect, and it may take 1 hour to achieve it by using the Internet. Every day, many people become famous quickly through the Internet. As long as your product name is easy to remember, it is the best communication.

For example, English WeChat official account can take the following names: American English, Learn English Well, Beijing English, 24 English, Daily English, Professional English, city english, Great English, Owen English, Zhihu English and International English. With so many English public account names, which one is the easiest to spread? Let's analyze it now. In order to make public account names spread quickly, users should first read them fluently and have a familiar feeling, so that these names can attract potential customers for the value of products. Based on these points, we will lock the English public account names into the following two:

Learn English well: What teachers and family members say most at school is "learn English well". Don't worry that the customer can't remember the name, because it has been said countless times. In addition, the name of WeChat WeChat official account is catchy to read, which can attract potential customers to value the product.

American English: What everyone wants most in college is to speak fluent American English. American English is taught on TV and radio. Because the best English in people's minds is American English, users can't forget this name. In addition, the name of WeChat WeChat official account is catchy to read, and it can also attract potential customers for the value of products.

If the name of a product is deeply imprinted in our minds when we are very young, when this name becomes the name of a product, when we talk about the brand of a certain industry, we will naturally think of the brand of this product. Because the name of this brand has been repeated in our minds countless times since childhood (maybe 100,000 times, maybe 1 million times, or even more).

To tap the value behind the product name, we must first find out who our target customers are, and then analyze the deep demand of the target customers for the products. For example, why people buy cars is because they want to travel faster to save time, so speed is the deep demand of target customers. The biggest feature of BMW is that it runs fast. Only in this way can it be called BMW. So when people want to buy a car, their first reaction is to buy a BMW. Mercedes-Benz cars also meet the first demand of target customers, and the driving speed is fast. When people think of buying a car, the first thing they think of is buying a Mercedes-Benz BMW, which is the reason.

In this way, there are many product names that can meet the first demand of customers, such as Rejoice, Want Want Ice Cream, Nongfu Spring and Mengniu Milk, all of which meet the first demand of target customers. In order to meet customers' demand for products, when naming public accounts, we should first study the first or deep needs of target customers.

To sum up, a good WeChat official account's name should follow the communication principle: it should be catchy to read, make users feel familiar, and attract potential customers for the value of the product.

(2) the principle of target keywords

There is a search function in WeChat, which allows potential customers to find their interested WeChat WeChat official account through keywords. Therefore, if enterprises want their WeChat official account to be found by customers in numerous WeChat WeChat official account, they must bring the target keywords of their products when taking the name of WeChat WeChat official account.

For example, the WeChat WeChat official account for English education must include the target keyword "English", so that customers who want to learn English can find the WeChat WeChat official account of the enterprise through search.

(3) Add a local name

Please note that if your company is only a local customer, you need to add local names, such as Beijing English Training and Shanghai English Training, which will help you get accurate target customers.

According to the above analysis, we come to the conclusion that the composition of public account name is: commodity >>.

How to name a good official account of public account WeChat on enterprise WeChat requires high-quality internal or innovative planning or services. But a good name can reflect the value, service, content, scope, industry and other information of your official WeChat account, so that interested people can pay close attention to it quickly. However, at present, the naming method of WeChat is nothing more than eight forms.

First, call them by their first names.

That is, directly take the company name or service or product name as the official account name of WeChat. For example, Dongguan marketing website design, advantage network, public comment network and so on.

Second, practical functional methods

This form can directly show the purpose and service of the official WeChat account, and let users know more about your platform. For example, hotel assistants are used to book hotels. In addition, there are Xinxin Travel and travel recommendations. Micro life membership card is a one-stop platform for business membership cards.

Third, the image naming method

Visualizing an enterprise or a service product, visualizing concrete or abstract things, can be personified and metaphorical. For example, basketball park is the WeChat public of basketball information; Film factory, help you find the movies you want to see as soon as possible, and so on.

Fourth, adopt vertical industry naming method: industry name+use.

Typical WeChat WeChat official account include: Film Business School, Micro Law, Douban City, Baidu Movie, etc. These are all named after an industry.

V. Nomenclature of Problems

Call the roll by asking questions to interest the followers. For example, what to watch for the public tonight and what can make money for the public. They tell users that they can help you find your favorite movies, recommend financial products and save money.

Six, alternative nomenclature

This kind of official WeChat account is generally in the form of freshness, fun, fun, material and seeds. If you want to be a humorous person, think about it quickly. For example, gossip WeChat WeChat official account, Mac skill WeChat WeChat official account, and cold joke featured WeChat WeChat official account.

Seven, encyclopedia naming method

Encyclopedia nomenclature has a wide range of names, but it is best to be widely known. Another advantage is that it saves. Maybe you will get a lot of fans in WeChat search through this. For example, anecdotes encyclopedia, healthy life encyclopedia, fashion life encyclopedia, website construction encyclopedia and so on.

Eight, other naming methods

Other quick considerations from life, geography and other familiar surroundings. You can also refer to Baidu index, people's attention to certain events or problems, and so on. Of course, there are many naming methods, such as regional processing industry, Dongguan Advantage Network, Dongguan marketing website design and so on.

What is the attractive name of WeChat official account? The ultimate goal of the 5-point WeChat official account is to achieve profitability. You must know what you are good at.

1, name, for example: teach you to dress. This name is obviously aimed at young people and is a high-consumption group. People who like this name certainly like to dress themselves up and are willing to spend money on clothes. Then clothes advertisements can be appropriately added in the later operation, provided that the content pushed in your official WeChat account must be something that everyone likes to watch, not an article that has been turned bad. This is based on what you are good at first, then analyze the customer base, and then customize the name to see what name can be simple, rude and generous, so that others can look at it.

2. Avatar. It should be noted here that the name and avatar of WeChat official account are complementary publicity effects. The official account name of WeChat is very nice, but you still can't express your meaning. Then you can work on the avatar. It seems that the name matches the avatar very well. You are telling the customer what this number is mainly for.

3, push the graphic information content later, and the content should be original, because as many as a few people have seen it, let others think that your name is a copy and paste party, and there is no content quality at all.

4. Now it's time to fill in the official account introduction of WeChat, which should be concise, or that sentence, simple and rude is the best, and it hits the point.

How to change the name of WeChat official account If you are an uncertified official account of WeChat, you can get a chance to change your name by entering the background of WeChat and selecting authentication. Only this time, you must think of a good name before you change it.

If the WeChat account has been authenticated, the following materials are required:

(1), public account (QQ number/email address);

(2) The original ID of the public account (you can check it in the "Settings" account information of the public platform); (3) Name of the original public account;

(4) The name of the public account to be opened;

(5) The new public account name is based on the naming method and corresponding information.

The last way is to re-register, but re-registration will be limited by your ID card and you need to do it yourself.

I want to register a personal WeChat official account, but I don't know how to get a name! ! The 50-point micro-signal is not important, and the bound QQ number is used for publicity.

The official account ID of WeChat is not important either. What matters is the content of your official WeChat account. Make it valuable, even if it is not loud, it will ring slowly.

Should the name of WeChat official account be a title or a signal? Universal signal

How to get its name on the picture? Hello, official account of WeChat, classmate. This needs to be done in the background of WeChat. All the pictures of this WeChat you selected have watermarks. Look at the pictures.

① After logging into the background, enter "WeChat official account settings".

② Click "Function Settings" on the right side of "Number Details"

③ Select "Add Watermark" on the "Settings" button corresponding to "Image Watermark"

I wish you success! If in doubt, please consult.

How to change the official account of WeChat into the official account of WeChat that applied for the enterprise certificate? You can apply for changing the name when authenticating, but the name needs to match the keyword of the certificate. If it is an individual subscription number, it cannot be changed.

How to name WeChat WeChat official account can attract a large number of fans' attention, which is related to color clarity;

Followed by celebrity gossip.

There are also financial benefits. In short, it is useful or attractive to people.