Development prospect of psychological counseling industry

Nowadays, people's material living standards are extremely rich, but mental health problems are frequent and worrying. According to the sampling survey by the Ministry of Health and authoritative departments, one fifth of the population has mental health problems, and five percent of the population is in a state of mental illness, and the number of suicides reaches several hundred thousand every year. In addition, in 20 15, the Secretary-General of the United Nations released the population data of depressed patients in China on the Global Suicide Prevention Day, with the number as high as 1 100 million.

These shocking data show that the whole mental health consulting service market in China is still in a barren state, and the mental health consulting service industry has great room for display.

First, the plight of the psychological counseling industry

According to the report released by New Thinking World, before the rise of the Internet, the psychological service industry was mainly realized by psychological counselor training courses and enterprise EAP (employee assistance program), and personal psychological service consultation was often marginalized. In addition, people lack a correct understanding of mental health diseases and have certain prejudice. Most people are still ashamed to see a psychiatrist when necessary. The development of domestic psychological counseling industry was once in trouble.

Second, the Internet has promoted the development of psychological counseling industry.

With the tide of the times in internet plus, content payment and knowledge realization have become a trend. China's psychological counseling industry, which was originally a backwater, began to boil, and pan-psychology (popular psychology) became popular. One pan-psychological APP after another, official WeChat accounts have mushroomed, and personal mental health counseling has begun to rise.

The rise of these apps and WeChat official accounts has changed the way of realizing the former psychological counselors, giving people engaged in psychological counseling services more choices and possibilities, and also breaking the psychological barriers of people who need mental health counseling, making it easier to seek help. The whole psychological counseling industry has ushered in the dawn.

Take Yi Psychology as an example, specializing in the field of mental health, relying on psychological counseling, psychological courses, psychological tests, psychological FM and so on to successfully realize its commercialization. It has accumulated120,000 users, 6,372 psychologists and more than 600 columnists, and established cooperative relations with 792 psychological institutions across the country. Such dazzling achievements have successfully attracted the attention of investors.

In addition, there are bosom friends, warm psychology, simple psychology and so on.

Xinsijie Industrial Research Institute believes that the emergence of innovative psychological counseling has opened up a new market commercial operation mode for the relatively traditional psychological counseling industry accustomed to paying attention to intensive cultivation. I believe that in the near future, psychological counseling services can be popularized and meet people's needs, and it has become a very common thing for individuals to seek psychological health counseling.