What are the pain points of traditional industries and what should be the future?

Hello! I think the biggest pain point of the traditional industry is the boss thinking of the solidification, refused to change.

I have contacted a lot of traditional business owners, and the most common complaint with me is that business is not doing well now! The e-commerce industry has snatched a lot of business from these traditional industries! In fact, it is not the e-commerce industry down the traditional industry, but now is not the age of material scarcity, consumers have more choices, the channel has become more! Previously a single sales channel is now diversified!

For example, before I came into contact with a traditional manufacturer of cleaning products, have been doing offline wholesale business, suppliers. He said he also wanted to do e-commerce, but did not know how to operate? I told him about the idea, either do brand or start from the community e-commerce. The boss, however, feels that doing branding costs money, and doing e-commerce is too troublesome! To their own distribution, their own service, just want to do business with the same as before, do wholesalers, sell the goods directly to others, and then settle the payment!

The 80's material scarcity, buy and sell are able to make money, and now your product is good, my product is better, the key is how to let customers know your product is good!

And most of the bosses in addition to the traditional business is still using the previous mode of thinking, which is their biggest pain point, if not change must die!

The pain point of the traditional industry is the pain of transformation and upgrading when the new era comes.

The so-called traditional industries, are already adapted to the traditional era of marketing thinking, marketing model, and get a lot of profits of the enterprise, these enterprises are often in the traditional era of the scale is relatively large, the production model and management mode has been solidified, in the new era when the time comes, such as the new media era, traditional enterprises are often difficult to change, or can not be changed in a timely manner.

This situation is unavoidable, the relevant examples are Nokia, Kodak, RT-Mart and so on, all of them are the traditional era to do a prosperous big business.

Traditional enterprises in the times of change when encountered, there is a general can not see, can not see, can not see, it is too late to the state, so often will be eliminated by the times.

The future development of traditional enterprises can only be transformation and upgrading, and will experience the pain of transformation and upgrading, if not to keep up with the times, abandon the inherent traditional thinking of transformation and upgrading, the end can only be faced with closure.