One of the important differences between the new industrial organization theory and the traditional industrial organization theory

Propose and pay attention to strategic behavior. Different from the traditional industrial organization theory, the new industrial organization theory believes that the behavior of the enterprise is not always passive, determined by the market structure, but often take some active behavior to influence the market environment (including the market structure), in order to make the market environment in the direction of its own favorable changes to enhance their own profits. This active behavior to influence the market environment is the enterprise's strategic behavior.