Which social marketing effect is better, today's headlines or Weibo?

Today, the activity and interactivity of headlines are still weak, and the age structure of headline users is generally large, while the Weibo group is a young group with stronger spending power. At the same time, from the perspective of the overall structure of user groups such as Tik Tok, headlines are relatively popular; On the other hand, under the interactive guidance of Weibo's stars, big V and KOL, users' income and consumption power are stronger.

After 10 years of development, Weibo has formed a relatively stable, huge and daily active user group. At the just-concluded V-Impact Summit in Weibo, Sina Weibo also released a series of data. At present, Weibo has 446 million monthly active users, more than 200 million daily activities, nearly 30,000 active entertainment stars, and more than 400,000 kol, 654.38+0.5 million certified enterprises and institutions. There is still a big gap between the creation time of today's headlines and the active user groups.

Recently, Weibo United Temple Library * * * released the White Paper on the Influence of High-end Consumption. By analyzing and integrating the behavior data of more than 20 million high-end consumers in Temple Library and 446 million users in Weibo, we can get some enlightening and important views and data for high-end marketing in Weibo, which is of great significance for guiding the marketing of high-end brands and enhancing the influence of media on high-end consumers. Thus, the social marketing effect in Weibo is better.