Traditional Culture Encyclopedia - Traditional stories - It is said that the Wrecking Creek is a company that has a lot of bulls, do you know?
It is said that the Wrecking Creek is a company that has a lot of bulls, do you know?
Wu Zhi Jiu Fang is 49 Chinese IT elite **** with the launch of the cross-border crowdfunding set up to the middle-class family food, clothing, housing and transportation as the main service content of the Internet brand, belonging to the Wu Zhi Jiu Fang (Beijing) E-commerce Co., Ltd. was founded in 2015, with the soy sauce workshop, wine workshop, the beauty of the kitchen workshop, the Good Tea Workshop and other products. 2021 July, Wu Zhi Jiu Fang completed 600 million yuan RMB B round of financing, this round of financing is exclusively invested by CMC Capital.
Wu Zhi Jiu Fang (Beijing) E-commerce Co., Ltd. is a fast-emerging Internet company characterized by "crowdfunding, community, and ecological layout". Liu Jun, former executive vice president of Lenovo Group, president of the mobile business group and chairman of the management committee of Motorola, invested in January 2016 and became chairman of the board of directors of Wujinjifang. In the past year, Wrecker Place has completed the establishment of 39 branches in the provinces of the country except Taiwan, covering the city layout of 300 prefecture-level cities, and attracted more than 4,000 shareholders around the world, more than 1,000 communities and more than 200,000 fans.
The "two-tier crowdfunding" approach adopted by Wuji Jiu Fang is key to three aspects:
First, disintermediation. The liquor sales link in all levels of agents cut off, the channel cost down to the minimum, consumers get the lowest price, which is the key to subvert the traditional sales model;
Second, crowdfunding shares, the establishment of the rudder. The shareholders enjoy the equity dividends and capital premiums of the branch, and at the same time give a certain sales target, so that the market can be quickly spread across the country;
Third, flat management. The headquarters to the branch only two levels, the middle does not set up layers, in the same province can even establish a few rudder, the formation of healthy competition mechanism. Community Operation The community share cognitive surplus through the community, the precise fan groups assembled, completely breaking the barrier of information asymmetry in the traditional sales, "a key to the C", the formation of the future introduction of more types of products in the Wrecking Creek user base. The community is not only a marketing channel, but also an important platform for network communication and cultural propaganda, providing a variety of value-added services for shareholders and members.
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