Dragon Boat Festival Special Event Planning Program

Dragon Boat Festival special event planning program

In order to ensure that things or work in a scientific and orderly manner, it is usually necessary to formulate a complete program in advance, the program is the most complex kind of content in the plan. So how do we go to write the program? The following is my compilation of the Dragon Boat Festival special event planning program, I hope it can help you.

Dragon Boat Festival Characteristic Activity Planning Program 1

"Dragon Boat Festival, let's do scented sachets" activity program Preface The Dragon Boat Festival on the fifth day of the fifth month of the lunar calendar is one of the traditional festivals in China. For more than two thousand years, the Dragon Boat Festival has been a folk festival to prevent and dispel diseases, avoid the plague and drive away poison, and pray for health. With the improvement of the quality of life, how to protect and value traditional festivals has become a hot topic among Chinese people, when the Dragon Boat Festival and the Mid-Autumn Festival and other traditional Chinese festivals are included in the legal holidays by the state, to explore the connotation of the traditional festivals, so that the Dragon Boat Festival to live a more meaningful, but also become the public's attention.

On the day of the Dragon Boat Festival, the plan was to hold a "scented bag making contest", and at the same time, customize 5000 scented bags in the main city districts, parking lots, etc. to the owners for distribution. The Dragon Boat Festival production, wear scented sachets have the meaning of avoiding the plague and drive away poison.

First, the theme of the event

Dragon Boat Festival, we do scented sachets.

Second, the content of the activities

1, scented bag making contest. x month x day, in a square organization of five community residents (60 to 100) and self-registration of private car listeners to the scented bag making contest. Set up a stage at the contest site for an hour-long interactive program.

2, to the owners of the distribution of scented sachets. x month x day x day Dragon Boat Festival day, in the community, parking lots, supermarkets and other places to the owners of free distribution of scented sachets.

Third, the activity time

In 2019, from the beginning of x month x to the end of x month, the preparatory stage of the activity.

x month x day, the culmination of the activities, while holding a scented bag making contest, the distribution of scented bags to the owners of the two activities.

Fourth, the activities of the steps and specific arrangements

1, the preparatory period

x the beginning of the month, the preparation of scented sacs making contest materials needed, including fabric, filler spices, wrapping wire, etc.; implementation of the x day square activity site. Customize 5000 scented bags to be distributed to car owners.

2, publicity warm-up period

Through the channel publicity band, mobilized the community residents and private car listeners to sign up to participate in the scented bag making contest. At the same time, you can start to receive the pre-registration of the scented bag.

3, square activities

Time: x month x morning content: in the square 60 to 100 participants in the "scented bag making contest". In the course of the competition, the host and the audience, the audience for interactive games. The interactive content can be combined with the business requirements. Other media will be invited to cover the event. The awards are tentatively named: beauty award, creativity award, production award, form award, color award, design award.

4, scented capsules distribution

x month x day of Dragon Boat Festival, the sponsoring company's scented capsules will be sent to the community and the parking lot, the site issued to the owners, and to help hang in the car. Pre-registered owners can go to the designated location to collect the scented sachets.

Dragon Boat Festival special event planning program 2

Dragon Boat Festival is a traditional important holiday, but also every year to eat rice dumplings is a good time to take advantage of this time is a good time to do a good activity to promote the hotel's reputation.

A time

National holidays x month x day - x month x day.

Second, the place

1F Imperial Gallery, sixth floor xx.

Third, the activities of the objectives and purposes of the activities

"B Mao heavy five"

heavy five mountain village good, pomegranate flowers have suddenly been prosperous.

The rice dumplings are wrapped in two buns, and the mugwort is wrapped around the crown.

The old custom is to store medicines, and even the weak body can be dotted with pills.

I have finished my work at the end of the day, and I am smiling at the cup and saucer.

Lu You's poem "Yimao Chongwu Poetry" describes the life customs of the people in the Dragon Boat Festival at that time. The two-cornered rice dumplings were eaten in order to be safe and sound this year. This year's Dragon Boat Festival, xx hotel is also here for your family visits, visit friends to prepare a beautiful gift basket of dumplings hotel Dragon Boat Festival full complimentary surprise much!

Fourth, the marketing object

Dragon Boat Festival members, casual visitors, families, friends and relatives.

Fifth, the theme

"Thousands of miles of "brown" is the love, xx Hotel invites you to **** enjoy the Dragon Boat Festival!" The theme of the event is innovative and refreshing, creating a warm and welcoming atmosphere on the festival.

Sixth, the promotional activities portfolio

1, the guest room department during the activity to take "booking a room to send a gift blue coupon" business strategy, every cash room 1 send 38 yuan gift box coupons.

2, Food and Beverage Department to thousands of mountains "brown" is the love, xx hotel invites you to *** enjoy the Dragon Boat Festival! The theme of the following promotional activities.

1), during the activities of the 6th floor xx dishes to enjoy 10% discount. Single-table consumption of more than 20xx yuan to send a new school of Cantonese cuisine, (complimentary dishes do not include high-grade seafood, bird's nest, shark's fin, soup, cigarettes and alcohol, etc.).

2), the Western restaurant launched the following offers: A. During the holidays to the restaurant diners more than three (including three) free of a;

B. During the event, the special afternoon tea to enjoy two free of a discount.

C. Anyone who comes to the Western-style restaurant dining at each table to give a meal coupon. (All guests who receive vouchers to all personal information into the department or the hotel's guest information base, including name and phone number, for future promotional services)

3), will be held on June 4, the second "ICanBeAChef" activities. The head chef of the West Kitchen Bakery will demonstrate the making of rice dumplings at the restaurant site. Guests will be able to experience the fun of making rice dumplings in the "Asian Restaurant".

4). Kambo Dragon Boat Festival Rice Dumplings are $10/pc or $90/basket.

4. Activity time: 20xx, x month x - x month x

Dinner: 18:30-21:00RMB98/seat

Location: x hotel on the first floor of the Western restaurant.

Reservation Phone: xx.

VII, the budget and advertising planning

1, TV and Radio publicity and rolling broadcast, is expected to ￥ 1,000;

2. Single page 500 cost ￥ 450;

3. Newspapers, newspapers, etc.;

4, all cell phone tail number with 6, 8, 9 users and members of the carpet SMS coverage. Expected to send 10,000, expected ￥ 300.

With SMS content:

① "Thousands of mountains," brown "is the love, xx Hotel invites you to **** enjoy the Dragon Boat Festival food! xx Hotel Dragon Boat Festival launched a new health dumplings gift box, booking phone number xx.

② pick a bunch of evil ailanthus leaves hanging in the doorway, steaming a pot of sweet dumplings to the table, playing a pot of rich wine full of wine cups ...... The most important thing is that my blessings to bring my side to share with you this wonderful Dragon Boat Festival time, xx! The hotel wishes you and your family a happy Dragon Boat Festival.

Eight, expected revenue

300 x 10 yuan / one = ￥ 3000;

100 basket x 90 yuan / basket = ￥ 9000;

Dinner: ￥ 98 / place x 60 / person = ￥ 5880;

Total: ￥ 5880x3 / Day = ￥ 29640.

Nine, other June 10 should be perfected and supporting the work

1, all the Dragon Boat Festival printed materials design and printing is complete;

2, the management of the coupon issued by the Ministry of Finance to develop and improve;

3, the publicity of all departments to promote the completion of the drums and preparations;

4, all departments of the publicity and preparations;

4, dumplings gift box procurement and packaging.

Dragon Boat Festival special event planning program 3

Dragon Boat Festival as an opportunity to publicize the catering of new products (dumplings), xx and other information, to tap the market sales potential, telephone contact or visit the group source, increase the share of the group, the family subscription, through the rendering of the culture of the "dumplings" to thicken the atmosphere of the Dragon Boat Festival, to enhance the catering of food brand awareness of the June catering business rush. The "dumplings" culture rendering, thick Dragon Boat Festival atmosphere, improve the catering food brand visibility, the June catering business sprint to open the prelude.

Goal: do prosperous xx, only dumplings sales strive to reach 50,000 yuan.

Theme: rice dumplings to pass the love fragrance floating home.

Time: x month x Dragon Boat Festival (promotional period: x month x - x month x).

A planning thinking starting point

1. Everyone has the Dragon Boat Festival, but know the Dragon Boat Festival and the origin of the dumplings do not have a few people.

2. Homesickness and nostalgia, in honor of Qu Yuan, is also a patriotic traditional education.

Zongzi food is from the birthplace of history - Dongting Lake Miluo River, the traditional craft, culinary orthodoxy, unique flavor, long history.

4. Nowadays, the rich source of customers to the majority of local people, Guangdong people on the avoidance of evil spirits, seeking good luck, tend to seek spiritual insurance, "zong" has this effect: puzzle, drive away evil spirits, evil spirits, run the five viscera.

5. According to the ingredients and components of the zongzi, the efficacy, eating different ways, the elderly Run five organs, young and middle-aged people to support the right to drive away evil spirits, children's benefits, depending on the person, each take what they need, the purchase of value, food is beneficial. The dumpling contest, attracting participation.

6. Through the television advertising "air bombing", xx "dragon boat" out of the water stirred up a hundred waves (animation), causing hundreds of attention, near and far.

Second, publicity measures

1. Printed leaflets, dumplings coupon 20xx copies, single, coupon together with a page to save printing costs, the Ministry of Planning design and production. (Price 1500 yuan, May 23rd arrival)

2. Production of a large dragon boat, placed in the Western food booth; with text: dumplings line thousands of miles, the fragrance of ten thousand families.

3. 2 advertising racks, publicizing the origin of the Dragon Boat Festival, the characteristics of the dumplings, varieties, etc., illustrated.

4. Set up dumplings display cabinets, set up on-site sales points: freezer storage dumplings.

5. For all the dumplings, sealed film packaging, printed xx quality control labels, more elegant, design gift bags, to be discussed)

6. publicity banners:

(1) dumplings fragrance for thousands of years, drive away the evil puzzle, the aroma of the ten thousand families!

(2) Happy Dragon Boat Festival, healthy food - meet xx!

(3) Government anti-flu designated drinks - lobby bar free to enjoy!

7. leaflets distributed in two ways:

A, contact with the newspaper outlet, take 20xx copies of the dumplings leaflet clip in the newspaper to distribute.

B, the front desk of each department to distribute.

8, performing arts hall LED promotion, hosts preaching (Dragon Boat Festival activities).

9, SMS publicity 10,000, TV ads 4 days (broadcast 20 times)

Third, the Western food products sales price

Dragon Boat Festival family package (including dumplings): dumplings type and price:

Lobby bar drinks price: Teppanyaki promotional price:

(are prepared by the Department of Western food) (All by the Western Food Department to draw up the general office, while doing the menu)

Fourth, sales measures

1. dumplings coupon distribution: take 40,000 yuan of dumplings coupons assigned to each business sector friendly sales. (Catering Department out of the plan)

2.x shopping malls to set up point of sale. (Sales Department arrangements)

3. Lobby bar on-site sales

Anyone who orders more than 20, can enjoy 10% discount.

Anyone who orders more than 30 pieces can enjoy a discount of 8%.

15% discount for orders of 50 or more.

1 person who buys 1 set of 6 rice dumplings coupons can eat rice dumplings for free on the spot.

6 for 1 set / dozen, 1 person site (buy single) to eat rice dumplings more than a dozen, and then eat no money.

V. May 28 Dragon Boat Festival - xx Lobby Bar Trial Business Activity

Three highlights of the event:

1, afternoon on-site wrapping dumplings competition - May 25-28, the Western Department of the Lobby Bar promotional dumplings, while organizing guests to hold a "live dumpling contest", so that guests experience the fun of dumplings, the winner can enjoy the gift of the night to stay in the guest room special price (268 yuan / night), or send dumplings a string of red wine a cup (expected to be 10 copies).

2, entertainment "thousands of rice dumplings feast" - May 25-28, the private rooms distributed rice dumplings for guests to taste, the program Department of the Department of compilation and performance of "Dragon Boat Festival to commemorate the Qu Yuan" special programs (staff canteen plus rice dumplings). A).

3, Dragon Boat Festival health drinks giveaway - the departments issued free sugar water coupons, beauty tea coupons, anti-flu health drink coupons: designated in the lobby bar to enjoy;

Six, the cost of the plan and benefit projections

Advertising and printing costs 1500 yuan, TV advertising costs 4000 yuan.

Benefit prediction: As long as the marketing is in place, breaking through the target task should not be a problem.

Second, the date of the event

20xx x month x day.

Third, the activity time

One day.

IV. Location

x neighborhood (water project area, barbecue area, golf course, x farm).

V. Organizer

x Property.

VI. Objects of the event

Owners and their families.

VII, the flow of activities

Activity 1: wrapping dumplings.

Eating rice dumplings at the Dragon Boat Festival is one of the customs of the Dragon Boat Festival, and it goes without saying that the flavor of rice dumplings is very delicious. But not everyone will pack rice dumplings. Old Mao said good do-it-yourself, full of food, today we will do it ourselves to wrap the dumplings, to see whose hands are the most skillful, packaged. The most beautiful rice dumplings. Materials needed: glutinous rice, mung beans, meat, rice dumplings, rice dumpling leaves, rice dumpling rope.

Activity 2: Eat rice dumplings competition.

Participants in a group of three people, blindfolded, to be announced by the host after the start of the contest, the contestants in place to turn five times, and then find their own rice dumplings, the fastest speed to unpacking to eat the rice dumplings, when completely swallowed after raising their hands to indicate that the staff to check for errors after the host announced the end of the game. The winner with the shortest time to complete the game will be awarded prizes. The other two issued souvenirs.

Activity 3: Race kayak, race bamboo raft.

The kayak race requires the following equipment: three kayaks and six life jackets.

The number of participants: divided into three groups, a group of two. Staff: four Rules: Prizes: Race bamboo rowing

Activity 4: Golf games.

Golf is the phonetic translation of the Dutch word kolf, meaning a good life in the green and fresh oxygen. Golf is a kind of ball game in which you hit the ball into the hole with a stick. Today, golf is synonymous with aristocratic sports, but it was invented by a group of shepherds! Golf originally meant the good life in green fields and fresh air. It is a sport that combines the pleasure of enjoying nature, physical exercise and games in one.

Activity 5: Experience farm gardening.

In a place far away from the hustle and bustle of the city, there is a piece of their own field, planted with beautiful vegetables, breathing the fragrance of the soil, feel the temperature of the sun perhaps every urbanite heart will have such an idyllic dream, only to make the network farm planting, stealing vegetables movement is popular. The heart is not as good as action, empty frustration will only delay the good spring, so, in this season of recovery of all things, "player travel" decided to break the urban fence, embark on a new journey, to the x-farm, into the real version of the happy farm, visit a group of new farmers fleeing from the city, the taste of a real life outside of the city of planting vegetables.

Dragon Boat Festival features activity planning program 5

On the occasion of the Dragon Boat Festival, in order to stimulate the consumption of affection, enhance the popularity of the hotel, so that customers know more about the xx hotel, mobilize the potential of consumers of all grades; enhance customer loyalty to the hotel, the degree of trust, the Department of the Dragon Boat Festival series of activities, the specific details are as follows:

a. Activity time

20xx x month x day - x month x day.

Second, the location of the event

x Grand Hotel (Chinese food as the focus of promotion);

Third, the theme of the event

x affectionate transmission, brown incense ten million families.

Fourth, the activities of the objectives and activities of the purpose

1, so that customers understand the x hotel, to eliminate the various concerns of customers on the consumption of class.

2, rich traditional festivals to celebrate the atmosphere, stimulate affectionate consumption;

3, the development of existing site resources, mobilize the business potential of the slow hours;

4, cohesion of the hotel sales force, mobilizing the enthusiasm of all staff, bundled business.

Fifth, the promotional object

Mainly for the Dragon Boat Festival to come to the hotel during the consumption of casual guests, families and friends and relatives;

Sixth, the content of the activities

1, the grand launch of the three different flavors of the combination of gift boxes of branded rice dumplings: x affectionate rice dumplings, the harmony of Phoenix Rice dumplings, reunion style rice dumplings; brand rice dumplings packaging and prices: (Note: red wine and red wine corkscrew can be negotiated with the supplier by its sponsors):

(1), x affection rice dumplings: 108 yuan / box (4 rice dumplings + red wine 1 bottle + red wine corkscrew 1);

(2), the harmony of the phoenix rice dumplings: 168 yuan / box (6 rice dumplings + wine 1 bottle + red wine corkscrew 1 + chess coupon 1);

(2), harmony phoenix rice dumplings: 168 yuan / box (6 rice dumplings + wine 1 bottle + wine corkscrew 1 + chess coupons (2), harmonious Phoenix rice dumplings: 168 yuan / box (6 rice dumplings + wine 1 bottle + wine bottle opener 1 + laundry coupon 1 + net sang coupon 1);

2, the combination of promotional activities (to the hotel Chinese food as the focus of the other places of business to drive consumption):

1), Chinese food and beer buy one get one free (designated brands);

2), Launch a variety of Dragon Boat Festival cultural characteristics suitable for family gatherings of exquisite affordable "Dragon Boat Reunion Banquet", booking "Dragon Boat Reunion Banquet" to send ktv afternoon (14:00 - 19:00), (including tea 10 cups);

3) Where in the ktv consumption of more than 1,000 yuan to send brand dumplings (x affection dumplings) 1 box, exorcism supplies 4 sets;

4) during the event, the purchase of x hotel for the gold card members can be awarded (Venice style dumplings) 2 boxes, exorcism supplies 4 sets; the original gold members to buy the hotel dumplings all 20% discount.

3, the purchase of brand dumplings

Where the cash purchase of three major brands of rice dumplings (any combination) to reach 2500 yuan, you can get a free standard room for one night, plus 2 sets of supplies to drive away evil spirits;

4, where in the activities of the period of the hotel in cash more than 3 rooms, you can get a complimentary brand dumplings. (Harmony Phoenix rice dumplings 1 box + Dragon Boat Festival exorcism supplies 3 sets (exorcism supplies for: calamus, wormwood, Pei incense sacs, sugar cucumber)

Note:

(1), guests have another need to purchase. Please ask the waiter to go to the Chinese restaurant to get it for the guests according to their needs during the meal time. The dishes should grasp the principle of "authenticity" and "original flavor". Suitable for family dinners, friends and relatives to meet the needs of such guests, the taste requirements of light, young and old, the amount of food is too much, the price is moderate, and the timely introduction of various grades of banquets dining, interspersed with specialties, signature dishes, new schools of food, etc., so that consumers can fully understand the level of the hotel's chef, to promote the hotel's image of the brand set up and promotion.

(2), where in x month x - x month x during the period of each table in the restaurant free gift loose brown per person 1, 1 dish of jujube, 1 dish of eggs.

(3), where in the x month x - x month x period in the guest room each room complimentary loose brown per person 2, dates 1 dish, to take the "room to send brand dumplings".

(4), where in x month x - x month x during the sauna, foot bath consumption can be presented with loose brown seeds per person 2.

(5), where in x month x - x month x during the Chinese restaurant dining customers, each box is free of charge to get a copy of the five son Dengke, please catering department backup. (Five son Dengke ingredients that: red dates, brown sugar, salted eggs, dumplings, cinnamon)

Seven, Dragon Boat Festival Reunion

Activity time: 20xx year x month x - x month x day.

Activity object: hotel agreement units and private business owners.

Reunion mode: led by the marketing department, the hotel organization department managers and marketing representatives to visit the old customers.

VIII, publicity and promotion

(a), a banner, the hotel entrance, the content of which is: x wishing the people of the country Happy Dragon Boat Festival Festival;

(b), the water sign: lobby dumplings kiosk side of the put 1, in the dining room, the sauna department, the Department of Entertainment at the door of each one.

(c), the hotel elevator ads: according to the actual size, the content is: Dragon Boat Festival, the various departments of preferential treatment and prices;

(d), leaflets, specifications: a4 size, 10,000; the departments of the room and the front desk, the cashier are placed on the leaflets for guests to refer to and clip the newspaper delivery;

(e), coupons, specifications: 5cm wide, 13cm long! (E), coupons, specifications: 5cm wide, 13cm long, named: x affection rice dumplings consumer coupons, harmonious Phoenix rice dumplings consumer coupons, reunion style rice dumplings consumer coupons, coupons for the first time the printing of each of the 500, such as the need to increase the production of internal printing;

Coupon instructions:

This coupon is limited to the purchase of x brand rice dumplings 1 box (basket);

This coupon does not have to find the redeemable, the cash redemption, shall not be mixed with other coupons;

This coupon shall be stamped with the hotel's financial exclusively for the purpose of the hotel's financial;

(6), giant banners: the content of the hotel's three brands of rice dumplings prices and various departments of preferential measures;

(7), SMS:

(1), x month x - x month x period, set up in the lobby of the hotel a dragon boat decorative platform, dragon boat on both sides of the paddle, the dragon boat display placement Various types of dumplings, dragon boat behind a kt board, (text for the origin of the Dragon Boat Festival), used to create the cultural atmosphere of the Dragon Boat Festival, with moxa leaves and calamus, Pei scented sacs for certain peripheral decorations; set up a dumplings sales kiosk, the name of the day "x dumplings Pavilion", the restaurant specialists to follow up on the dumplings Pavilion sales of rice dumplings;

(2), dumplings Pavilion main: three brands of rice dumplings (x affection rice dumplings, harmony Phoenix rice dumplings, reunion style rice dumplings) and camp: a, xionghuang wine, calamus, wormwood, Pei scented capsule, cucumber (sugar) (bagged, 30 yuan / bag) b, five sons of Dengke (five sons of Dengke composition that is: jujubes, brown sugar, salted eggs, rice dumplings, cinnamon) (bagged, 48 yuan / bag); (Note: this price as a reference, specific should be priced with the purchase of cost accounting)

(3), x month x day - x month x day period, in the dining room to choose an empty space set up a pile shaped like a dragon boat, the front for the dragon head, after the dragon tail, the dragon body piled full of various types of rice dumplings, the dragon body affixed with a banner, the text content of the banner that is the theme of this promotion: "x affection pass, brown incense The banner text is the theme of the promotion: "x affectionate transmission, brown incense".

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