How to do brand building, promotion and marketing in beverage shops?

Brand, independent single brand or franchise brand. Join the brand to promote the chain store business model, don't worry too much about the brand. Your own brand needs to publish and export the brand core. If there is any secret recipe or something, it must be announced for export. This is the core competitiveness of your brand.

Marketing, your geographical location, determines your customer base, residential users, student users and so on. For different groups of people, different strategies. Simply put, it is online and offline.

Online mode is more popular now, such as take-away. I don't need to say more. At present, only small videos, Tik Tok, Aauto Quicker, etc. can be compared. These must be done because young consumers are using them. Inadvertently becoming an online celebrity food will lead to an explosion in sales.

Offline promotion is tired. There are two kinds: new customer development and old customer maintenance. The main single-store activities are all around these two aspects. Push and distribute leaflets, around the community, around the school, cross-industry alliance, relying on diligence.