Traditional Culture Encyclopedia - Traditional stories - Basic characteristics of ip drama

Basic characteristics of ip drama

The basic characteristics of IP drama are strong flexibility, rich content, novel role setting, pursuit of individuality and full of modernity.

IP drama refers to a film and television drama created and adapted on the basis of domestic original online novels, games and animations with a certain number of fans. Because it stands behind IP, thousands of fanatical fans and their spending power can not be underestimated. Generally speaking, it has the following characteristics:

1. Strong flexibility: The content of IP dramas is flexible and can be adjusted and customized according to the audience's dramas, tastes and preferences, especially to meet the audience's dramas and needs.

2. Rich content: IP dramas are rich and colorful, covering many fields, such as history, science fiction, suspense, love and comedy, which can meet the needs of different audiences.

3. Novel role setting: The role setting of IP drama is novel, which can better show the character characteristics of the role and is more authentic and credible.

4. Pursuing personalization: IP drama pursues personalization, which can better grasp the audience's tastes and meet the audience's personalized needs.

5. Full of modernity: IP dramas are full of modernity, which can better attract young audiences and have a sense of the times and innovation.

Problems:

With the development of TV programs, online programs, online movies and other media, IP dramas will further develop, with more audiences and more popular IP dramas. The development prospect of IP dramas seems more optimistic, but there are also many problems.

1. Gold IP has been snapped up. It is not alarmist that IP resources are being exhausted after being plundered crazily. Domestic original online novels have always been one of the main sources of popular IP dramas in China.

2. The conversion rate of a large number of consignments is insufficient. "hoarding goods", grabbing first-class and second-class, the market is almost crazy. However, policy orientation and market trends are changing rapidly, and many IPS are "hoarded" when they are "untimely".

3. High-quality IP is scarce. IP seems to have a variety of names, but it can really become a "super IP for viewing". It can be said that there are very few.