Content and classification of operation mode What is Taobao's operation mode?

Operation mode refers to the combination of human, financial, material and information elements within an enterprise. Let's take a look at the content and classification of the business model.

The content of operation mode The most basic and main functions of enterprise operation management are financial accounting, technology, production operation, marketing and human resource management. The business activities of an enterprise are a cyclical process, in which these five functions are organically linked. In order to achieve their business objectives, enterprises must manage the above five functions as a whole, which is operation.

The object of operation management is operation process and operation system. Business process is the process of input, transformation and output, the process of labor or value appreciation, and the first major object of business. Operations must consider how to plan, organize and control such production and operation activities. Operating system refers to the means to realize the above transformation process.

Modern operation management covers more and more fields. The scope of modern management has expanded from traditional manufacturing enterprises to non-manufacturing enterprises. Its research content is not limited to the planning, organization and control of production process, but extended to include the formulation of business strategy, the design of business system and the operation of business system. Take operation strategy, new product development, product design, procurement and supply, manufacturing, product distribution and after-sales service as a whole? Value chain? , comprehensive management.

In addition, there are two operational terms worth noting: first? Chief Operating Officer (coo), followed by? Capital operation? . For example, the Chief Operating Officer (coo) of Wang Zhihui, a marketing planning company in Chuangshi, Central, is mainly responsible for the daily operation and management of the company and assists the ceo. Generally speaking, coo is responsible for the construction of the company's functional management organization system and handles the company's daily functional affairs on behalf of ceo. If the company does not have the post of president, coo should also assume the functions of comprehensive management, be in charge of enterprise marketing and comprehensive business development, be responsible for formulating the company's overall sales strategy and policy, organize production and operation, assist ceo in formulating the company's business development plan, and assess the company's operating performance.

The so-called capital operation refers to the effective operation of all tangible and intangible stock assets owned by the group company through various ways such as flow, fission, combination and optimal allocation, so as to maximize the value added. In this sense, we can divide the capital operation of enterprises into two modes: capital expansion and capital contraction.

Classification of operation mode Generally speaking, a company's operation mode can be subdivided into: strategic operation mode, tactical operation mode, company organization operation mode, human resource operation mode, product operation mode and marketing operation mode.

From a small point of view, there are at least the following typical modes (including those operated by multinational companies) in China: Yiwu mode (wholesale), Ke Qiao mode (wholesale), Taihe mode (wholesale), Wal-Mart mode (retail), Gome mode (retail), Zheng Tai mode (retail), Amway mode (retail), Alibaba mode (retail) and the third mode? Modern business service model (hereinafter referred to as business model).

Operation mode 1, interpersonal marketing

Grown-up system adopts interpersonal marketing mode, gives full play to the principles of reverse marketing and market multiplication, establishes fast and effective word-of-mouth marketing channels, reduces circulation links and avoids the huge cost of distributing goods in traditional channels, and has the typical characteristics of high turnover rate, wide marketing scope and high loyalty.

2, tool flow information flow

By concentrating the experience and wisdom of all system leaders and business partners, a complete education and training system is formed, which is distributed layer by layer in the form of tool flow and information flow, so as to improve each business partner's competitive awareness and market combat ability and improve the operational efficiency of the whole system in the market. At the same time, all kinds of information on the front line of the market can be fed back layer by layer in the first time, so that system leaders can make correct judgments in the shortest time.

3. Business development

Based on a large team of marketing staff, Changcheng System will conduct selective business cooperation with other companies or institutions to expand its business scope, such as telephone card business with communication companies and bank card business with banks. Through such a series of business expansion, it will bring more convenience and benefits to the system business partners.

Gome's? Real estate+real estate? Did the model pass at the sales level? Popular? Effectively coordinated the business of two different industries. On the financial level, stores with large cash flow, fast turnover and low profit margin complement the real estate with large cash demand, long investment cycle and high profit margin.

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