What are the five major trends of new consumption?

The five major trends of new consumption are:

1, the use of oriental elements

Bringing traditional elements into a new consumption track has become a beautiful landscape in the consumer market. According to the data, the "Bruco Building Block" of oriental aesthetics, double 1 1, is the brand second only to Lego in 2020.

2, clear consumer groups

The goal of cutting-edge brands is more clear about the needs of specific consumer groups, which is different from meeting basic material needs and functional needs in the past, and focuses more on improving the quality of life of target groups.

3, product iteration cycle

Product iteration of consumer goods is an important way to maintain brand freshness and competitiveness. Compared with traditional brands, the rapid changes in channels and consumer demand, as well as the application of big data, the iteration speed of new brands is obviously accelerated, and product strategies need to be adjusted in time according to market feedback.

4. Ethnic minority circles

Young people of Generation Z are more willing to bring their hobbies into daily commuting, social interaction and life scenes. The popular "gender-free" clothing products have also captured the hearts of a large number of young people of generation Z. ..

5. Joint payment

Nowadays, young people are still very enthusiastic about joint-name models, and the trend of brand joint-name models is growing. On the premise of stabilizing the brand, reshape the brand image and create products that are more suitable for the needs of young consumers of generation Z.