Traditional Culture Encyclopedia - Traditional stories - How does the B2B model work?
How does the B2B model work?
The turbulent wave in internet plus has promoted the continuous innovation of the supply chain of traditional production enterprises and pushed the industry closer to the "online" step by step. The traditional ecology has been broken, integrated and restored, and the development of manufacturing industry has ushered in new opportunities. In this Internet revolution, the e-commerce platform of resource integration came into being under this east wind, which opened the door to new development for many traditional industries. B2B e-commerce model has been widely promoted, breaking the time and geographical restrictions, changing the sales mode and changing the trade pattern. Compared with traditional channels, e-commerce B2B channels have four obvious advantages.
First: enhance brand influence.
For traditional enterprises, on the one hand, it is necessary to use the e-commerce platform to "force" to promote products. At the same time, we should also start from the source of the product and practice our internal strength. At present, the whole domestic manufacturing industry has a long road to branding, and the market has become saturated. Like products, the homogenization of marketing methods is becoming more and more serious. Enterprises and customers who have not accumulated a certain reputation want to stand out in the industry and quickly increase sales, they must "prescribe the right medicine" according to market conditions.
At present, the emerging one-stop industrial product procurement platform accurately subdivides industry categories, selects and aggregates a large number of world-renowned brand manufacturers and brand-level agents, realizes the comprehensive integration from production, distribution to terminal resources, and realizes the whole network quotation of advantageous products. Through the aggregation and influence of the platform, we can quickly grasp the superior resources, so that traditional enterprises can obtain accurate channels to find downstream buyers according to the characteristics of the industry. Massive website traffic and accurate exposure make enterprises get twice the result with half the effort in enhancing brand influence.
Second: Focus on the largest customer base.
With the continuous development of society and the gradual expansion of enterprise scale, modern enterprises require more efficient management, and enterprises pursue immediate benefits brought by "short, flat and fast", and enterprise procurement is no exception. Traditional purchasing methods can no longer meet the development of modern enterprises. According to statistics, 82% of China's industrial products customers will choose to buy industrial products through the "online industrial products mall", and 87% of Asian respondents also indicated that they would consider online purchase more.
The growth rate of Internet users is rising every year, and more and more businesses conduct transactions online, which greatly improves the security of transactions. All these changes urge us to keep up with the changes in forms and participate in e-commerce. No one can't keep up with this change, but if you don't, your performance may follow the trend.
Third: effectively reduce operating costs.
Internet has broken through the limitation of region, time and customer base. Users can complete online transactions at any time and any place, and the whole transaction process from negotiation, contract signing, payment for goods, delivery notice and so on can be conducted on the Internet. Information transmission is smooth and fast, which can ensure that all kinds of information can be checked with each other and prevent the circulation of forged information. Compared with traditional channels, B2B e-commerce channels are efficient, convenient and safe, which makes people in the industry more optimistic. An innovative one-stop procurement platform based on information technology can improve the accuracy, breadth and speed of enterprise procurement and solve the problem of inaccurate and untimely information in enterprise decision-making through systematic algorithm, manual matching and whole network promotion.
Through "big data", the market demand information is transmitted to enterprises for decision-making and production, and the production information of enterprises is immediately transmitted to suppliers for timely replenishment, providing quality services such as quotation selection, delivery guarantee and payment security, saving procurement costs.
Fourth, the inevitability of social development.
Now is the information society, and every breakthrough in information technology will bring great changes to all walks of life. Information technology has been fully integrated into all aspects of society, promoting the innovation and development of all walks of life. B2B can effectively solve the geographical impact, save resources and costs in the transaction process, and maximize the integration and utilization of resources.
In the consumption concept of traditional industries, buyers and sellers usually trade on the spot. It is not feasible to change the traditional trading mode immediately. Guiding and cultivating the internet awareness of traditional enterprises and turning to online development are the primary problems facing the industry.
In the era of "internet plus", B2B has also ushered in explosive development opportunities, despite the shortcomings of China's manufacturing industry, such as lack of funds, meager profits and low quality. As Zhang Yong, CEO of Alibaba, said: "Although the retail circulation industry is facing many economic pressures and the pressure of the whole consumption, as the whole Internet embraces the all-round development of the supply side, in fact, the spring of B2B is coming."
The B2B system of Qianjiang Network helps brands and large trading enterprises to build an online B2B business platform integrating marketing promotion, commodity display, customer management, activity promotion, online order placing, payment settlement, order processing and data analysis for customers such as downstream distributors and retail terminals based on the Internet, so as to realize the automation, systematization and internetization of brand promotion, product promotion, customer expansion and transaction payment, and help enterprises to improve operational efficiency, reduce associated costs and enhance customer experience. The e-commerce platform for industrial products establishes the Internet customer reception mode by self-service transaction, transforms the traditional salesman's running order mode, and combines marketing with product sales to improve sales efficiency and promote business digitalization.
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