Employment direction of news communication

The employment direction of journalism and communication is as follows:

1, writing and editing

Many fields need a person with strong writing ability or editing ability to complete the corresponding work.

2. Internal communication of enterprises

For some large companies with many branches, a professional internal communication is extremely important. The main responsibilities include writing company copy and supervising the company's communication process.

3. Public-private relations

If the company encounters a crisis, the public relations staff will guide the media opinion and handle media relations on behalf of the company.

4. Company announcement/broker

Propaganda personnel need to spend all their time in contact with the media, find ways to increase the frequency of customers appearing on TV and radio, arrange interviews with well-known journalists, and create positive public opinion topics.

5. Market research analyst

Market research analysts should have both excellent communication skills and excellent data analysis skills. They collect and analyze data, so as to provide reference and basis for enterprise decision-making.

Career prospects

Graduates majoring in journalism and communication are mainly engaged in media communication after graduation, generally working in newspapers, magazines, publishing houses, radio stations, television stations, or propaganda departments of government agencies, enterprises and institutions, but this is only the traditional employment direction, and now it is not limited to the above units. Many graduates will also be engaged in copywriting, advertising design, advertising planning and management. It can be said that the employment prospects of this major are very broad and promising.

At present, the employment prospects of journalism and communication can be roughly divided into three categories: traditional media, new media planning, and industry editors. Traditional paper media, radio and television media and periodicals are the main bodies of China media market, and they are still the protagonists of news trends. In addition to newspapers, radio and television stations are also the future employment direction of students majoring in journalism and communication. According to statistics, the annual growth rate of the number of radio and television employees is around 4%, which means that there is a great demand for talents in this field every year.