How to analyze the development prospect of a project

How to analyze the development prospect of a project

How to analyze the development prospect of a project? When we work in a company, the most important thing is not how good the company can give you, but its development prospect. Whether a project can be done depends on its development prospect, so how to analyze the development prospect of a project?

How to analyze the development prospect of a project 1 ***9 questions, the content written in the blank space is the interpretation of these 9 questions.

1. Problems of target customers

This is the core, where is the user's demand? This is the pain point. Generally speaking, people's pain points are solved around catering to nature. Human nature is the most difficult to resist: arrogance, greed, lust, jealousy, gluttony, anger and laziness. For example, many membership systems cater to greed, which makes people unable to refuse.

According to Maslow's demand theory, pain points can also correspond to demand. At this time, we can clearly understand which dimensions this product is based on to solve the problem.

2. Classification of customer groups

In fact, the users of products are a relatively subdivided group. From the company's point of view, limited resources cannot meet the needs of all users, and all users have obvious segmentation. It can make you better serve the target user group, and having a good seed user group in the initial stage can also help you develop rapidly.

3. Unique selling point

The existence and sales ability of products are the embodiment of value. The unique selling point is the core value. How to combine products into unique value to compete with competitors needs to be positioned at the very beginning. The unique selling point is to combine the advantages and resources you have based on the above two points after understanding the user needs and user groups.

Step 4: Solution

The solution is to pay attention to the work that needs to be done, how to solve the demand and analyze the product differences. The solution is product iterative navigation, because the demand always exists, and there is a balance between the demand and the solution, so it is impossible to solve them all. We can only constantly upgrade iterative products and always focus on core user groups.

5. Channel

In fact, the biggest constraint of the physical industry is the channel. The establishment and maintenance of channels is also the most resource-consuming. Fortunately, on the mobile Internet, people can easily establish contact with businesses through mobile phones. In essence, today's business has long been unable to distinguish between online and offline. They are all integrated and complement each other.

Specific, such as the promotion of activities, you can see the previous content.

6. Key indicators

Indicators can help you focus on your goals. In fact, indicators are the decomposition of the overall goal, so it is very important to set reasonable key indicators. Generally, key indicators are set according to time node, development stage and scale.

7. Threshold advantage

A good business model must have barriers, although it takes time and resources to build barriers. But in general, barriers can also be established through product reconstruction based on crowd demand. For example, the functional combination of products and the product reorganization that makes it difficult for consumers to compare directly with their competitors.

As long as there is a threshold, we must continue to invest in maintaining and improving the threshold. Therefore, we should put some profits into the threshold appropriately. This is one of the reasons why big companies spend a lot of money on R&D every year.

8. Cost analysis

Cost accounting is actually an indicator of resumption of trading. The more dimensions of cost accounting, the more detailed it is. The more comprehensive the information you know, the less you will feel that there is a lot of cash flow, and finally you will lose money by the end of the year. But I don't seem to know where the loss is, so it is likely to continue in the next year.

When the industry develops rapidly and the competition is fierce, the problem will be covered up. Will highlight all the problems that are covered up. This is why more and more people say that business is not good, and the essence is that there are more and more indicators or dimensions that need attention in the world. The cognitive model has not been updated and established.

9. Income analysis

The last one is about the analysis of income. The biggest difference between income analysis and cost analysis is. Income analysis can give you a clear understanding of the future, such as knowing the main profit points at this stage, and whether there will be new profit points when the company develops in the next stage. What do you need to do in advance?

How to analyze the development prospect of a project 2 1 and which direction an industry will develop in the long run (forward-looking)

For example, aluminum in the metal mining industry: the supply and demand in foreign markets are slowly balanced, and the supply in most parts of China continues to exceed demand, which is affected by prices; Copper: In the medium term, there is an oversupply. For some inefficient mining enterprises, the price may be lower than the cash cost. At the same time, it also depends on the direction of the country's general policy. China is a policy city, and many good industries are promoted by the government. Therefore, when we look at an industry, we will definitely not abandon its policy environment.

"Standing on the tuyere, pigs can fly." That's the truth.

Specific: Pay more attention to the National Development and Reform Commission official website, the national industrial policy website, People's Daily and various financial websites, and learn about some national industrial policies.

2. Identify the main risks and drivers of success in this industry:

For example, mining enterprises: market price risk, cost risk, hedging risk, high capital expenditure, political risk, liquidity risk and so on.

Another example is oil and gas: political risk, leakage risk, deterioration of financial terms, fluctuation of commodity prices, special events, environmental protection, project risk (oil sands, deep water), high capital intensity and periodicity.

3. What are the successful enterprises and failed enterprises in this industry, and why?

I don't want the general direction at all, which shows that there is something wrong with my attitude. Most industries will go through several stages of development, such as start-up, growth, prosperity, stability and decline. Few industries can last long. The period of rapid growth and prosperity is the golden period of the industry.

Another point is that I met some junior analysts of banks, and even started to analyze some industries (some commodity industries) without clearly distinguishing between upstream and downstream. Is it funny? Think about it, get to know the general situation of this industry, at least find out whether it is a donkey or a horse, and then start writing a report.

The basic framework of industry analysis mainly includes four points (the key point is the analysis framework, not the order of writing reports):

① Economic cycle and credit cycle (macro perspective)

(2) commercial risk (the combination of a single enterprise and macro)

③ Value and driving factors (better understanding of this industry)

④ The driving factors and importance of cash flow (very important for banks)

1 and 1 business cycle

Economic cycle is a natural economic fluctuation, which is manifested in economic expansion and contraction. According to some key indicators, we can analyze which stage of the economic cycle we are currently in, as shown in the following figure:

Combined with the industry, we are mainly divided into two categories:

1: aperiodic aperiodic industries (-daily necessities): such as electricity (you can't watch TV without electricity), water supply (you can't flush the toilet without water), fast-moving consumer goods (fast-moving consumer goods) and so on.

2. cyclical cyclical industries (not needed in daily life-free to choose):

How to analyze the development prospect of a project 3. Characteristics of an ideal enterprise;

1, no business for employees!

2. Business without inventory!

3, low start-up cost business!

4, low operating expenses business!

5, can pass on the business of children and grandchildren!

6. Develop a business with unlimited potential!

7. Business that can automatically resist economic crisis and financial crisis!

8. Business that can freely arrange their own time!

9, conform to the development of the times, can surpass and develop the cause on the wave!