Traditional Culture Encyclopedia - Traditional stories - Problems and status quo of department store retailers in the marketing process~!
Problems and status quo of department store retailers in the marketing process~!
1. Cannot reasonably carry out marketing classification, marketing purpose is not clear
2. Single form, mainly discount, buy and reduce and other activities
3. Narrow platforms and channels, did not effectively utilize the new media
4. Lack of cost and profit control, there is no reasonable budget or the budget is not in place
5. Customer hierarchical management is lacking, the lack of targeted marketing Strategy
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