What are the promotion methods?

Illusion discount-giving customers a different feeling

Example: "Spend 100 yuan to buy 130 yuan's goods" is equivalent to a 30% discount, but tell customers that I am a discount, not a discount. ?

Precious moment-let customers flock to it

Example: In the supermarket, "10 minutes, all the goods are 1 discount", and the customers snapped up a limited amount, but the passenger flow brought unlimited business opportunities. ?

Overvalued one yuan-the promotion strategy of giving up small and taking big.

Example: "Several commodities with a value of 10 yuan or above will participate in the promotion with activities of more than one yuan". Although these goods seem to be losing money, they can attract customers to sell in the form of joint sales, and the profits will increase instead of decrease. ?

Key price-customer's visual error

Example: 10 yuan is changed to 9.9 yuan, which is a common promotion plan. ?

Step price-let customers worry automatically

Example: "At the initial stage of sales, the price will be reduced by 25% on 5- 10-15, 50% on 5-0, and 75% on 5-20". This automatic price reduction promotion scheme was invented by a businessman of Edward Farning in the United States. On the surface, it seems to be an "adventure" plan, but because it captures the hearts of customers, customers are infinite and selective for stores. If this client doesn't come, that client will come. But for customers, selectivity is unique and competition is infinite. If you don't go yourself, others will go, so it must be the customer who finally surrenders. ?

Price reduction plus discount-double benefits for customers

Example: "Customers who buy goods in our store for over 100 yuan can reduce 10 yuan and enjoy a 20% discount". If 100 yuan is 60% off, the profit will be lost to 40 yuan; However, if the price exceeds 100, subtract 10 yuan, and get a 20% discount, losing 28 yuan. But the double benefits of strength will induce more customers to sell. ?

100% winning-turn the discount into a prize.

For example, the discount was changed to a prize, and 100% won the prize only in a new bottle of old wine, which catered to the people's hearts. The tangible benefits made the people materially satisfied, and the two-pronged attack was very rich. ?

"cash cow"-the benefits of shaking out

Example: Shopping in 38 yuan can enjoy the opportunity of "shaking trees" at Christmas. Every time a tree is shaken, a number plate is dropped, and each number plate has a corresponding gift. Make customers feel happy, customers will be willing to patronize this store, and it will also bring opportunities for the store to generate income. Festive elements, interactive elements and affordable elements make customers happy. ?

Boxes are polite-drinking can also win gifts.

Example: this scheme involves many customers and has no threshold requirements, so it is the most widely used. ?

Refund promotion-accumulated benefits over a period of time

Example: "On the basis of shopping in 50 yuan, customers can exchange cash according to the promotion ratio as long as they give the shopping receipts in the previous six years to the store cashier. For a six-year refund, the refund ratio is100%; For five-year refund, the refund ratio is 75%; If you retire every four years, the proportion of retirement is 50% ... ". The popularity, time and gap earned by this scheme. ?

Independent pricing-business strategy of strengthening sales promotion

For example, let the customer price the goods in the range of 5- 10 yuan, and both parties will make a deal if they think it is appropriate. This plan should first pay attention to the floating range of commodity prices. The right to give customers their own prices is only a way to attract customers, and this right is relative. Customers can only set prices freely within the price range provided by the store, which is an important guarantee to ensure that the store will not lose money. ?

Supermarket Shopping Card-Cumulative Discount

Exodus: The shopping card has somewhat stabilized the tourists, which is a win-win situation and has an advertising effect. ?

Ordinary customers-let customers see the real benefits

Example: 55.60 yuan is only sold in 55 yuan. Although it looks "generous", it is still more profitable than discount. ?

Buy more and give more-discount in disguise

For example, you should pay attention to what you send, such as ginseng products, which can be ginseng, ginseng wine or ginseng capsules. In fact, gifts are flexible. ?

Combination Sales-One-time Discount

For example, combine the sales of goods with the same attributes to increase profits. ?

Increase the quantity without raising the price-give more to customers.

Exodus: Whether the quantity is increased or not, customers must see the benefits. ?

Alone at home-promoting sales through children

Example: On Children's Day on June 1st, children are allowed to choose their favorite toys and items accompanied by the shopping guide aunt, and parents are waiting to pay the bill in the rest area. Pay attention to time, foothold, promotion plan and details to win. ?

Self-mockery and self-mockery-the most realistic thing for middle-aged people is that

For example, the curtain in front of a restaurant is "a good snack bar next door", which is characterized by "the lack of delicious seafood is only cheap, and the lack of famous teachers is not authentic and inconvenient". Exposing its shortcomings is a bit "cheap and convenient". ?

Take the initiative to find fault-impress the hearts of elderly customers

For example, it will take the initiative to sell defective goods, so that customers can take the initiative to find faults and gain the trust of customers. ?

Happy Golden Wedding-Advertising and Being a Witness?

"Shouxing" effect-let Shouxing advertise for the store?

Heroes save the United States-playing the male card well

For example, in a tobacco shop in the United States, a beautiful woman was crushed by cigarettes in the window and longed for a man's help. As long as men sell cigarettes, beautiful women can get out of trouble. The scheme has the characteristics of clear goal, diverse psychological grasp and strong adaptability. ?

Choosing customers-the "soft" trick of shopping mall promotion

For example, in a clothing store, there is a sign that men are not allowed to enter, and a rest area is arranged for men, while women ensure privacy when purchasing goods. ?

There is a way to give it-to meet the "heart" needs of female customers.

For example, one of the complete sets of goods such as quilt cover is given as a gift, so that customers can buy complete sets of goods and increase the sales of the store. ?

"Substitution" Effect-Giving Women Different Feelings

Example: The clothing store advertises "Come here with tens of dollars, and we promise to change someone for you". Customers who arrive at the store accept the supporting services of the store, giving people a brand-new feeling, and female customers who accept "replacement" sales give some discounts and small gifts appropriately. ?

Love me, love my dog-write a good girl who makes track for stars

Give popular things to girls in idol worship to increase sales. ?

"Valentine's Day Doll"-Let single women no longer be lonely

For example, on Valentine's Day, you can get a "Valentine's Day doll" by launching shopping and advertisements to achieve good results. ?

Shop around-customers have a little more trust

Example: Suggest "shop around" before sale to improve customer trust. ?

Eating luck-crazy consumption for luck

For example, if the restaurant spends more, it can draw a lottery, and the chance of winning the lottery is high. The winning photos are posted on the wall, and the advertisement is "Lucky, the more the better". Advantages: commodity advantages, customers can refuse to buy but not eat; Lucky proportion advantage, high consumption, high prizes and high winning rate make the winning proportion controlled by the store, which will not lose money but also stimulate the enthusiasm of customers. ?

More capable people-a magic weapon to lure sales?

For example, in a snack shop, you can flip the cards when you buy snacks, give the same snacks when you answer the questions correctly, and give small flavors to small snacks. Grasp the characteristics that children like to show off their bravado and have the satisfaction of small gifts. ?