What is the impact of the development of e-commerce on China's business?

As a new type of transaction mode different from the traditional, e-commerce will produce enterprises, distribution companies, as well as consumers and the government to introduce a digital virtual space, so that people are no longer subject to geographical, time constraints, in a very simple, fast way to complete more complex business activities, manual and electronic information processing set into an indivisible whole, to optimize the allocation of resources, improve rigor and efficiency of the operation of business systems. Therefore, the development of e-commerce on the business, social, economic and life impact is multi-faceted.

(I) E-commerce changes people's consumption habits and patterns

In the case of traditional retail business, consumer purchasing behavior depends largely on the sales site environment. Consumers enter the site and generally look at such products they are purchasing. Consumers tend to focus on the external quality, the internal quality of the product and its performance is insufficient. This time can affect the consumer shopping is to see the attitude of the salesperson. Excellent attitude of the sales staff will be highly recommended products to the customer, and detailed by the consumer to raise a number of questions, thus stimulating the consumer's desire to buy. Bad attitude of the consumer often see customers pretending not to see, absent-minded, ask a reply, or even just ignore. Result could have been sold to the consumer products sold out, in this environment shopping consumers, physical and mental abnormal depression.

On the Internet is very different, shopping sites as many as hair, the site of the goods are also full of, customers can be in any one of the shopping site, click, browse, compare and select the space to increase, shopping without pressure, do not have to take into account the mood of the sales staff, and no longer subject to the interference of the human factor, so that a better choice of their favorite products.

Because of the existence of information asymmetry, this well-known reason, the traditional business model production operators through the traditional mass media such as television, radio, newspapers, magazines and other consumers to disseminate information, in a certain area of the mandatory release of advertising information. Consumers do not understand the actual situation of the production and operation, can not directly understand, but only passively accept the information conveyed in the advertisement. Network is different, it has a wide dissemination of space and time, non-compulsory, all-weather dissemination, consumers can click on the enterprise's Web site at any time and place; view corporate information, both convenient and fast; consumers can also use links or search engines, directly or indirectly to the operation of similar products on the corporate Web site to understand the relevant product information to achieve a comprehensive understanding of product information.

(ii) e-commerce has changed the traditional chain of commerce

Traditional brand marketing is to occupy the strength of high-quality resources, the channel is king, the terminal is king. High rent, high labor, high cost for the development of small and medium-sized enterprises, is the development of bottlenecks and profit devouring machine. ppg's B2C model, whether successful or not, more importantly, the emergence of such a business model for the traditional marketing environment has a great impact. It impacts the dam built by those strong brands and foreign-invested enterprises in the traditional channels to create a new, fair and ready to perform miracles business ecosystem. However, opportunities and challenges co-exist, e-commerce on the traditional brand enterprise's internal and external environment caused by the change, whether in the supply chain transformation, or more direct contact with consumers, may become the beginning of its rapid growth, and then break through the bottleneck of enterprise development, into a new period of development.

For traditional companies, today's online sales have similarities to the retail chains of more than a decade ago. The new retail format represents a new kind of life and shopping needs. For traditional enterprises, the emergence of e-commerce, a big role is to save time, save costs and improve the efficiency of business output. In the traditional mode, traditional enterprises by the long capital chain, geographical restrictions and other constraints, can not maximize market share, and e-commerce can help them realize the low-cost "goods through the world". Therefore, the traditional enterprises in e-commerce is not only a change in demand, or the entire industry and end-users **** the same needs.

(C) the development of e-commerce in the financial industry space

E-commerce in China's slow development, but because it has a broad market, efficient and convenient: not subject to the time and geographical constraints and other characteristics of the rapid development of the Western countries, and has been highly valued by the government departments and support for the economic growth point of society as a whole. It will bring a strong impact on the entire trading and financial industries, the entire business and financial sectors are facing the risk of "reshuffle", but also provides a rare opportunity for the financial industry, resulting in the following financial industry's emerging business scope:

(1) secure electronic trading services;

(2) corporate and personal Internet banking;

(3) online banking;

(4) online banking;

(5) online banking;

(6) online banking;

(7) online banking. ) corporate and personal on-line banking;

(3) on-line banking;

(4) on-line securities trading and management;

(5) e-money management;

(6) the business of on-line insurance;

(7) on-line financial information services;

(8) financial appraisal and certification services;

(9) Encryption, firewall and financial security services, etc.

(4) E-commerce will change the management behavior of government functions

The government undertakes a large number of social, economic and cultural management and service functions, and has a great role in regulating the operation of the market economy and preventing the shortcomings brought about by market failure. The development of e-commerce puts forward new requirements for government management behavior, e-government will be with the development of e-commerce and the importance of e-commerce to promote the important role of economic development, according to the changes in the environment and change its management behavior.