The most successful marketing case in Chinese history: why must burn paper on the grave?

This custom can be said to have been passed down from ancient times to the present, our Chinese people have been continued under the tradition, but its origin is from a business model of marketing.

We all know that the Eastern Han Dynasty? Cai Lun papermaking? event, papermaking is also known as one of China's four great inventions. At that time in the Eastern Han Dynasty, Cai Lun was famous for making paper, and the paper he made was also known as ? The paper he made was called "Caihou Paper". and the quality was so good that it had a great influence at that time. Seeing their own brother so talented, Cai Lun's sister-in-law will let Cai Lun's brother Cai Mo to follow him to learn paper-making technology, want to learn their own craft to open a factory to make money, Cai Mo learned a few days feel that they have learned the essence of the return home, the couple immediately opened a paper factory, began their own paper-making program, but they made out of the very poor quality of the paper, the earnings are very bad, the couple will be worried.

But Cai Mo's wife has a lot of heart, she and her husband discussed pretending to die a violent death lying in a coffin, Cai Mo next to the mourning, attracting a lot of attention, as passers-by more and more, Cai Mo hurriedly took out the paper from the home made, with a fire a burned a light, his wife immediately sat up, which can be the bystanders scared half to death, his wife saw the situation and hastened to say that She took her husband burned her paper dedicated to the King of Hell, in the netherworld they say this is the best way to make paper. She took the paper her husband had burned and offered it to the king of Hades. This statement was made, a short time began to rise ? Burning paper money to show filial piety? , and the more you burn, the more filial you are, and this custom has emerged in a confused manner.

It can be said that this is the most successful marketing case in the history of China, because this is just to come up with a way to make money, passed down to this day, into a traditional Chinese custom, the wrong folk habits, so that the Chinese people hard to buy thousands of years of accounts, now the so-called? The Chinese people have been buying the idea for thousands of years, and now it's called "thick burial". , the creation of ah!