What does an e-commerce consultant do?

E-commerce consultant refers to an online business activity with professional knowledge of e-commerce network marketing, which can provide service suggestions and schemes such as network project planning consultation, network marketing strategies and methods, and e-commerce implementation steps. For traditional enterprises or network enterprises, or on behalf of others, in order to achieve the expected purpose;

The main businesses are: construction supervision, construction planning, marketing planning, diagnosis optimization, traffic improvement, operation consulting and blog marketing;

E-commerce consultants participate in the work: website technology, marketing, network applications, etc.

Its main work includes:

1. Analyze and summarize the current situation of enterprise e-commerce and network marketing, and determine the problems existing in the process of enterprise network marketing;

2. Understand the investment and expected return of enterprises, and confirm the goals of e-commerce and online marketing;

3. Analyze the competitors of enterprises and implement effective competitive strategies. Analyze competitors' e-commerce websites, including their functions, website interfaces, website contents, user experience, business processes, etc. And get their competitive advantages and disadvantages. Enterprises should foster strengths and avoid weaknesses in the process of implementing online marketing;

4. Analyze the e-commerce websites of enterprises and summarize the advantages and disadvantages of the websites. Enterprise web analytics mainly includes website function, website interface, website content, user experience, business process and so on.

5. Formulating the steps, implementation processes and specific operations of e-commerce network marketing strategy to ensure the orderly implementation of e-commerce network marketing;

6. Optimize the shortcomings of e-commerce websites. Including user interface optimization, business process optimization, function optimization and search engine optimization. The purpose of user interface optimization and function optimization is to have a better user experience, the purpose of business process optimization is to simplify the operation of users, and the purpose of search engine optimization is to make enterprises get a good ranking in search engines.

7, e-commerce website operation, let the website develop healthily. The main work of website operation includes daily maintenance, traffic analysis and troubleshooting. The goal of website operation is to provide a safe, stable and convenient platform for enterprise network marketing;

8, e-commerce website promotion, so that more potential customers visit the website. The main work of website promotion includes the implementation of search engine bidding ranking, online advertising, enterprise yellow pages promotion, portal website promotion, soft text promotion, blog promotion, email promotion and so on.

9. Track the implementation of e-commerce network marketing and evaluate the marketing effect. Analyze the advertising effect and website promotion effect of enterprises, analyze website customers and explore new demands. Guide and train enterprise employees. Proceed from reality, train enterprise employees in network marketing specialty to improve work efficiency;

E-commerce consultant is a profession that pays great attention to practical skills, as well as logical analysis and innovation. E-commerce network marketing consultant is also a highly cross-cutting profession, which requires the incumbent not only to have WEB technologies such as website maintenance and website optimization, but also to have marketing knowledge, analyze user needs and formulate marketing strategies.