How to write the design concept of traditional cultural products?

How to write the design concept of traditional cultural products? 1. We have a new understanding of China's long-standing culture and formed some unique traditional cultures in the history of China. These cultures and connotations include the typical material view of ancient China, and the cultural and spiritual views are also continuing. The connotation of traditional culture is the embodiment of national spirit, including social spirit, cultural consciousness, aesthetic consciousness, moral ethics and other organizational mechanisms and behavioral norms. In the design, these specific contents can not be ignored, but also based on national culture. 2. For traditional culture, designers should understand the characteristics of various cultural products and then make reasonable designs. If we only emphasize traditional culture on packaging pictures and ignore the role of this traditional culture in design, we should not carry out reasonable packaging design in design.