Traditional Culture Encyclopedia - Traditional stories - What is the jstars?
What is the jstars?
In the early days, he opened a shop in Qiaojia Road, the old city of Shanghai, and decorated the storefront with wooden fences.
1937 moved from the old city to Shaanxi South Road and Huaihai Middle Road, 1940 moved to No.336 Xiangyang South Road and named it "Qiaojiazha Hotel".
In July, 20001year, Shanghai Qiaojiazha Restaurant and Qiaojiazha Food Factory were transformed into Shanghai Qiaojiazha Catering Food Development Co., Ltd., and in February, 2006, Qiaojiazha was first rated as "China's Time-honored Brand" by the Ministry of Commerce.
History makes brands.
Qiao Jiazha enjoys a century-old reputation and is famous for its four-season traditional cakes. Mooncakes are thin and stuffed, jiaozi is soft and glutinous, and the famous food "delicious in the south" often attracts many political circles and social streams. Mei Lanfang and Zhou are both frequent visitors to Qiao's family. During her stay in Shanghai, Soong Ching Ling often sent people to Qiao Jia Zha Hotel to make cakes and package jiaozi. At the same time, Qiao Jiazha, while building a famous brand of national industry in China, has emerged a group of skilled pastry masters.
Qiaojiazha has experienced changes in the Qing Dynasty and modern times, and it has been enduring for a long time. Today's Qiaojiazha is no longer a modern enterprise that implements brand chain operation and integrates production and sales.
The sustainable management of time-honored brands must adhere to the inheritance and development strategy. Shanghai Qiaojiazha Catering Food Development Co., Ltd. invested in Nanchang Qiaofu Food Co., Ltd., making it a research and development center of Qiaojiazha moon cakes, zongzi and baking products and an innovative business demonstration enterprise.
The company has a modern central factory of 26,000 square meters and advanced automatic production lines at home and abroad. It is the first enterprise in Jiangxi baking industry to pass the double certification of food safety management system and quality management system, which fully shows the strong strength and good reputation of Qiao Jia's squeezed food supplier.
A hundred years ago, Qiao Jiazha was rejuvenated.
With its advanced technology, strict selection of materials, unique flavor and well-known quality, Qiao Jiazha has become a model for inheriting traditional food culture.
Inheritance and innovation are the secrets of keeping Chinese time-honored brands young forever. Qiao Jiazha is rooted in this red land of Jiangxi, and constantly introduces new varieties and tastes of Jiangxi specialty cakes.
20 10 China food industry association and China food industry association jointly established Jiangxi flavor pastry research institute to research, sort out and develop characteristic cakes that meet the consumption preferences of modern Jiangxi people. More fashionable and local cultural elements are integrated into the products. Qiao Jiazha gives full play to the advantages of time-honored brands, organically combines regional characteristics, regional culture and national traditions, and is the pioneer and leader of Jiangxi flavor moon cakes.
Qiaojiazha originated in Shanghai, aiming at the forefront of the development of pastry industry in the world. This original national brand is not the wealth of a family, an enterprise or a city, but the precious material and cultural heritage of the whole Chinese nation.
The brand is brilliant, and Qiao Jiazha is known as "the moon cake family, the cake food is supreme".
Over the years, he has won the Shanghai Excellent Product Award and the Moon Cake Gold Award for many times. It has been awarded the honorary titles of "China Excellent Assured Moon Cake Award", "China Excellent Traditional Moon Cake Award" and "China Excellent Innovative Moon Cake Award" for many years. China Food Industry Association and Jiangxi Food Industry Association successively awarded him honorary titles such as "China Famous Pastry", "Jiangxi Famous Product", "China Most Reputable Brand", "China Excellent Leading Enterprise in Food Industry" and "China Pastry". In the tasting activities of China famous moon cakes organized by China Food Industry Association and National Quality Supervision and Inspection Center, Qiao Jia pressed moon cakes won the honor list of industry benchmark products for many times, and won the honors of best moon cakes and best traditional moon cakes for many times.
The most beautiful Mid-Autumn Festival is reunion.
On the land of Jiangxi, "Moon cakes cannot be Mid-Autumn Festival without skillful home binding" is becoming a folk custom and seasonal culture of local people.
Reunion is the sincere yearning and praise of the Chinese nation for a better life, and it is sweet! The century-old legend of Qiaojiazha will surely create more glory.
A century-old Qiaojiazha, a * * * round Chinese dream! Product category: moon cake snacks, biscuits and cakes, bread and cakes. Brand concept: carry forward the traditional food culture in China and lead the development of Jiangxi-style cakes. Brand origin: person in charge of Shanghai enterprise: Tong Rong Tel: 079 1-882969 13 Brand establishment year: 1909.
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