Traditional Culture Encyclopedia - Traditional stories - Reflections on brand innovation under traditional commerce
Reflections on brand innovation under traditional commerce
The magic of differentiation
Imagine the infinite possibilities of tofu! In China, we usually think that tofu is white and square. However, Japanese innovators have broken this inherent concept and constantly introduced colorful and different forms of tofu, which is amazing! This is the magic of differentiation!
Service is the key to success.
Speaking of Haidilao, what is the secret behind its growth from a small hot pot restaurant to a listed company? Although the dishes and ingredients are not out of line, and the location and decoration are not luxurious, Haidilao has won a reputation for its unparalleled service! It tells us that in the fierce market competition, unique service is the key to success!
The power of differentiation strategy
In the era of knowledge explosion, the liquidation college is unique! When other training camps are still adopting the 7-day, 265-day and 438+0-day models, coach Hamming, the manager, successfully attracted more than 800 annual members in just one or two months through the differentiation strategy! This once again proves the power of differentiated thinking!
Tap one's own advantages
Finally, let's work together to tap our own advantages from multiple angles and become the leader in the industry! Are you ready?
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