Traditional Culture Encyclopedia - Traditional stories - Background of Catering Posters —— Appreciation and Analysis of Excellent Poster Works?

Background of Catering Posters —— Appreciation and Analysis of Excellent Poster Works?

Western restaurant storefront blackboard picture Daquan American retro country coffee shop Western restaurant blackboard graffiti elements solid wood murals decorative paintings murals.

Black and white European and American retro western restaurant cafe blackboard illustration.

Western Blackboard-Cartoon-Vector

When western food is opened, it will be reported on the blackboard, and good pictures and materials will be reported on the blackboard.

Western food blackboard newspaper

Restaurant creative blackboard creative blackboard picture materials

Small blackboard newspaper of catering industry

Pizza blackboard blackboard pictures daquan

Black and white European and American retro western restaurant cafe blackboard illustration.

Background materials of blackboard posters in western restaurants

Stick figure home page handwritten newspaper stick figure western restaurant chalk drawing blackboard chalk drawing blackboard newspaper blackboard newspaper

Picture appreciation of the design pattern of blackboard newspaper in restaurant

What is the appreciation and analysis of excellent poster works? Appreciation of excellent poster works is as follows:

1. Comic-style restaurant opening poster, in the form of comic style+palace grid, not only has attractive food pictures, but also the corresponding opening activities information content.

2. In the second half of July, the summer mobile phone poster of green plants at the beginning of the month is about to pass in June, and we will also usher in a brand-new second half. This excellent poster design works, with fresh green leaves as the background, plus "Hello in the second half of the year, may the world be beautiful because of you".

3. Mobile phone poster of youth illustration in campus classroom in graduation season. Graduation season is coming. Are you ready? This excellent poster design adopts hand-drawn illustration style, plus tables and chairs, books and basketball court elements outside the window.

The 20th Pawn Exhibition of Nagoya University of Plastics has a prominent theme, which is easy to catch people's attention. The word pawn exhibition is a grid form similar to tablecloth, which has a sense of design.

Color matching

Very nice, the word "pawn" is rose red with blue (classic red and blue collocation); The word "exhibition" is green, blue,

dark blue

, purple (with gradient).

A lot of blank space is reserved, and the upper part and the lower part of the picture form a sharp contrast. This can make readers focus on the text and make the information easier to read.

25 tricks to teach you to design awesome posters. Poster design is full of countless possibilities. You don't have to stick to the rules, but you can make bold innovations. There are also many types of posters, either the title of the concert or the informative text. No matter what type, the key is to find a balance between title, text, picture and logo. Now, share 25 tips with friends who love poster design to help students make wonderful posters.

0 1 The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has infinite possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, you can choose bold, soft or romantic colors respectively. In a word, color can play a vital role.

In the following example, the poster of Savannah Music Festival uses soft spring colors to make everyone feel that this is an outdoor music festival, and the music to be enjoyed is soft and beautiful, not heavy rock and roll.

Another way is to use solid color blocks, just to ensure the harmony of various colors. This way can make the background very eye-catching, and the following example illustrates this point well.

You can also control the number of colors used, and see how the following activity poster only uses red and black to create a strong contrast and eye-catching effect.

Try different fonts. Sometimes, just using fonts can make event posters convey rich information. Use sans-serif bold for seriousness, serif italic for elegance, or choose playful handwriting for fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition.

If you want to try a similar font form, make sure the auxiliary font is simple.

The following is a poster of an annual font design festival, which is also a clever combination of activity theme and font.

03 divide the visual hierarchy

Posters should be easy to read quickly and play an eye-catching role, so the classification of information levels is particularly important. If there is only a small amount of text in the poster, use thick fonts as much as possible and combine simple graphics or photos. Please refer to the Columbus creative poster below. If the poster contains a lot of words, then focus on the words. You can consider placing a title and treating a lot of words as a whole text block.

Using negative space to form a clever composition

It's really amazing that one picture hides another. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space on the fork to combine wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in negative space to attract attention, but don't fill it.

Delete redundant elements, less is more.

Sometimes, less is more. This way can attract the attention of the audience. A simple sentence or a dramatic picture can achieve far more communication effects than a long paragraph of text and a complex image. Don't add extra graphics or text for the sake of adding.

We can notice the similarities between the two posters. Both use only one dominant word to focus the audience's attention and create a simple font sense with simple colors.

The elegance of minimalism is still very effective in practical application.

06 lock focus

Clear or fuzzy picture combination can enhance the power of text presentation. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses some lip-shaped pictures instead of full-face pictures to create passion and tease. Did you find that the lip shape also outlines the heart shape?

07 graphics create visual highlights

Various shapes connect with each other and then form new shapes, which can create a visual clue for the audience. We can use a variety of graphics to place text, or create interesting composition, or guide a specific visual direction. In short, in poster design, shapes are very diverse and practical.

Possibility of composing music

When all the materials, pictures or graphics are ready, it is time to consider how to break them up completely and reassemble them for easy reading. The process of information reorganization is like walking a maze. You decide how the audience should read this poster and how to get the information it conveys. Think more about the interaction between graphics and words.

The poster below is designed by Calamargraphic for Malaga Festival. The text message is placed on the upper right of the poster, and then the text message is removed with colorful words.

Draw the depth of the picture layer by layer. Put graphics, colors and words on different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The posters of the Horticultural Festival below are layered, with words and pictures superimposed on each other, creating a picture of the gardener's life.

The following Valentine's Day poster has the same effect. It uses shadows to create a three-dimensional sense. The placement of the characters is also very interesting. They are close to each character, which makes them related. That's great.