How to manage the store

The operation of stores is a multifaceted problem, and the operation quality of stores is the key to the chain industry. Store operation is also a very big topic, including activity planning, site management, category layout, emergency treatment, sales management, personnel management and so on. The following is my paper on store operation management for your reference.

Paper on Store Operation Management 1: Research on Store Management of Hongqi Street Store in Xianglongtai Supermarket, Shijiazhuang —— Enterprise Profile

1 Type: supermarket/convenience store

Background: Hebei Xianglongtai Supermarket Co., Ltd. is a large private joint-stock enterprise, which was established in 200 1.

The business spans automobile trade, coal trade, chemical production and other fields. The company set foot in the retail industry from 200 1,1. The first branch, Hongqi Store, is located at No.268 Hongqi Street, Shijiazhuang, with an area of12,500 square meters and a business area of10,000 square meters.

Turnover: the annual turnover is 300 million yuan. Profit and tax 1 10,000 yuan, annual sales of 65.438 yuan+300 million yuan. Description of the merchant: This supermarket is a large supermarket in Shijiazhuang, with dense population and excellent operating efficiency. By the end of 2002, there will be 100 small chain convenience stores in Shijiazhuang. Commodity procurement includes: food, department stores, small household appliances, clothing, shoes and hats, bedding, home textiles, fresh food, etc.

Second, the surrounding environment analysis

Qiaoxi district is located in several development zones with the fastest economic development in Shijiazhuang.

Schools: School of Economics and Management of Hebei University of Economics and Business, West Campus of Hebei Normal University, Accounting College of Hebei University of Economics and Business, Hebei University of Technology, Hebei Medical University, Kewen College, Vocational and Technical College of Hebei University of Science and Technology, Hebei Law and Business College, Hua Hui College of Hebei Normal University, Hebei Jiaotong University, Ginkgo Vocational and Technical College, etc.

Residents: Normal University, Economic and Trade School, Tax School, Metallurgical School, Family Area of College of Traditional Chinese Medicine, New City Community, Five-Star Garden Community, Diamond Apartment, etc. Large flow of people, stable consumer groups and broad market potential. At the same time, the consumption of students and residential areas is more huge and necessary than that of commercial areas.

Analysis of three competitors

Paying attention to competitors, and paying more attention to our chain retail industry in China, is the most worthy of reflection. 1 Tiankelong Tiankelong Supermarket is located in the southeast corner of Hongqi Street in South Second Ring Road, with many buses and convenient transportation. There are many kinds of products, and the home appliance shopping malls in Northland have settled in. Boutique lounge and boutique cosmetics are also the signature products of Tiankelong. The storefront covers an area of 20,000 square meters and the shopping channels are smooth. There is a Hollyland cake shop on the first floor, and a clothing, home and beauty shop in the lobby. The newly opened famous brand discount store in Sunshine Corridor has also attracted the attention of many consumers. There are nearly 200 parking spaces in the parking lot, and cars are parked for free. Bicycles are stored for a fee, and there are special people to look after them. There are 46 checkout counters side by side at the supermarket exit, and all UnionPay bank cards can be settled.

2 Higher education market

Southwest Higher Education Grand Bazaar is not a comprehensive and high-management enterprise like a supermarket, but it is located in Hongqi Street, surrounded by dozens of colleges and universities, with sufficient tourists. There are many kinds of daily necessities for students, which are popular and convenient, and the supply channels are relatively extensive and informal, so the price is low and the development space is large.

3 baolongcang

The supermarket is one of the first batch of nine pilot enterprises for docking agricultural supermarkets in the Ministry of Commerce. Famous trademark enterprises in Hebei Province; Key leading enterprises in agricultural industrialization; During the snowstorm in Shijiazhuang in 2009, it made outstanding contributions to ensuring the supply and price stability of agricultural products for Shijiazhuang residents. On the whole, Baolongcang not only has a huge turnover, but also sells a wide range of goods (including food, non-food and fresh food, with more than 20,000 kinds of goods), and has a good performance foundation.

Summary: Tiankelong is located outside the South Second Ring Road in Shijiazhuang. The main consumers are Dongwuli, foreign trade schools and some shops around, and the geographical location is not good. After Carrefour bought Baolongcang, there were some shortcomings in its marketing model, internal structure of supermarket and surrounding environment of parking lot. There are many kinds of low-priced goods in the higher education market, which is very competitive compared with the surrounding students.

Analysis of four marketing channel enterprises

Supplier:

Guizhou Jin Xin trading company

Zaitai trading co., ltd

Beijing lvjiebao industry & trade co., ltd

Tianjin Yingtai science and technology development co., ltd

Shiyan hengmei trading company

China Heilongjiang Mishan Dacheng Guazi Co., Ltd.

Linyi hongyun arts and crafts co., ltd. sales department

Hong kong Shengyang shipping agency co., ltd

Zhejiang Jinhua Kaisheng International Trading Co., Ltd.

Weifang zhongyun scientific research co., ltd

Beijing Kazuki Watanabe musician Ye Wei Science and Technology Development Co., Ltd.

Tengzhou wanshun agricultural trade logistics freight center

Wenshui county Hua Fu grease industry co., ltd

Public analysis

1 There are Agricultural Bank, China Construction Bank, Industrial and Commercial Bank, Hebei Bank, Postal Savings Bank and China Bank near the bank.

2 marketing management mode:

Under the decision of management leaders, the supermarket has gradually become stronger, and the construction of the second store is a good embodiment, which also marks the growing strength of our company. A successful enterprise must have a group of excellent employees. In order to cultivate all-round knowledge of employees, the company has set up a store knowledge training class, which also shows that the company attaches importance to the quality and professional level of employees.

Company philosophy: integrity is the foundation, service is the foundation, and innovation is the soul. The company implements humanized management, creates a unique corporate culture, enhances corporate cohesion, builds a high-quality team, encourages innovation and pursues Excellence. Culture creates taste and service enhances value. "Based on profound culture, the company pays attention to absorbing advanced experience in the industry and always guides the consumption trend. The company adopts modern management science, constantly explores new service modes, enhances the service connotation, and enhances the commercial service value.

③ Service tenet: Adhering to? I will try my best. Is it convenient for you? The purpose of the service. Always put customers first, market first, think about what customers think, worry about what customers are anxious, and win customers' trust with caring service.

4 marketing strategy: implementation? Low price every day? Our marketing strategy will always be maintained among peers? Lowest price? Take the way of price source control, reduce costs through batch group procurement and centralized and unified distribution, and present high-quality and low-priced goods to customers irregularly. Focus on market research and development, pay attention to in-depth understanding of customers, adopt? Membership system? And other forms to lock customers, establish a data warehouse system, regularly analyze customer consumption data, master consumption laws, be diligent in market research, and timely understand customer needs, with satisfying customer needs as the primary task, constantly enrich products, pursue service perfection, and enhance brand loyalty.

⑤ Enterprise development reserve: Xianglongtai pays attention to the step-by-step training of talents. Provide employees with various opportunities for further study, advocate corporate culture, let employees integrate into the corporate atmosphere as soon as possible, and provide the greatest development space for talents. Let all employees give full play to their talents.

Six marketing suggestions

(1) Strengthen cooperation with suppliers, improve the informatization level of supermarket management, flexibly specify prices and improve management level.

(2) The internal facilities of Xianglongtai need to be improved as follows:

(1) Increase children's free activity area.

(2) Establish a free dining area

(3) Set more customer rest areas.

(4) Improve the environment of the bathroom in the supermarket.

refer to

[1] Homepage of Xianglongtai Supermarket Website

[2] China supplier Hebei Xianglongtai Supermarket Co., Ltd.

[3] Baidu Shijiazhuang map

[4] supplier network

& gt& gt& gt More exciting next page? Store management theory?