Analysis on how to open the domestic market of small household appliances

Because the market is changing, there are many channels, and because many small household appliances are private, so let's take the traditional channel way. One: Developing suitable distributors now is the foundation of the company's development, and it is not necessary to find the largest distributor in the market as a partner. Usually, large dealers are the most powerful brands in the handset market, and their requirements are also high. The most difficult thing to control is that they distribute too many products and distract their attention. Therefore, if you want to choose customers suitable for the company's marketing strategy and product positioning, you can also consider from several aspects: 1: First, directly operate in local or key cities. In the marketing plan, there are two types of regions that need to adopt direct selling or close to direct selling. That is, strategic location (some cities with strong economic strength and areas with great development potential) and model market. It must be the deep management of the company, looking for agents with strong sense of cooperation and providing them with extraordinary marketing support. For example, some products are sold on a commission basis, and advertising fees are supported. As a model market, it provides field visits for new products and plans and potential partners, and copies the experience of the model market to other regions. In order to ensure a larger market coverage, we don't have a provincial general agent for the time being, but only a municipal agent. At the same time, according to the latest relevant national management regulations, only two channels are set up, namely, primary distribution (municipal level) and secondary distribution (county level)] The quantity and quality of secondary and tertiary distribution or retail customers. 3. Choose several negotiations in one market, and decide whether to choose wholesale or terminal distributor according to your product positioning. 4. Consider the number of customer agent brands to be selected, the conflict of brands, the conflict of target customers, and the reasonable level and price of agent products. 5. The mental outlook of employees. Work attitude and training. Before opening the first-class dealer, I think it is very necessary to make clear the three secondary and tertiary markets. Two: A market should choose several dealers, which depends on the strength and radiation ability of the selected dealers. General dealers will emphasize "exclusive distribution", which can be handled in two ways: 2. The products exclusively distributed in the variety zone can also produce products with different styles and the same functional price, so as to achieve the coverage of different channels. Three: if a product is to be listed successfully, it must have bright spots. Of course, if your product itself is a patented product, I believe it is easy to discover all the bright spots. We should make some beautiful POP and color pages, enlarge the highlights and tell the agents that consumers are right to choose us. Four: At this stage, there is no need to consider the issue of cargo smuggling, which only shows the identity and requirements of the product from another angle. In the initial stage of cultivating the market, a small amount of goods smuggling is beneficial to your fledgling market. The key is to grasp a degree, that is, to make provisions in the agency contract first and take the initiative.