Pinduoduo's Red Book Business Model in Mushroom Street

The business models of Mushroom Street, Xiaohongshu and Pinduoduo are as follows:

Mushroom Street is a female fashion e-commerce platform, mainly for young female consumers, providing fashionable clothes, shoes, bags and other goods. The business model of Mushroom Street is mainly based on commission, attracting merchants to settle in the platform, providing merchants with traffic and sales opportunities, and extracting a certain percentage of commission from the sales of merchants.

Xiaohongshu is a social e-commerce platform, which mainly attracts users to buy goods through community sharing and recommendation. Xiaohongshu's business model is mainly based on brand cooperation, and cooperates with major brands to launch limited-time discounts, gift boxes and other activities on the platform to attract consumers to buy.

Pinduoduo is an e-commerce platform that focuses on group buying, mainly for consumers in second-and third-tier cities and below. Pinduoduo's business model is mainly group buying, which attracts consumers to buy goods through group buying and spike killing. In addition, Pinduoduo has also launched various marketing activities, such as tens of billions of subsidies and free sweepstakes. , improve user stickiness.