Online restaurants enter Zhejiang in the way of "bright kitchen", which can be that the US group is hungry and directly looks at the kitchen.

On July 30th, the 30th meeting of the Standing Committee of the 13th National People's Congress of Zhejiang Province passed a decision on amending the Regulations on the Management of Small Food Workshops, Restaurants, Small Food Stores and Food Vendors in Zhejiang Province and other local regulations.

One of the above provisions stipulates that small restaurants engaged in online catering should gradually realize the real-time public food processing and production process on the third-party platform of online ordering in the form of video, and the specific measures shall be stipulated by the provincial market supervision and management department.

This means that the take-away merchants in Zhejiang province need to announce the kitchen in the form of video on the platform. Interface news visited Hangzhou takeaway merchants and learned that although there was no obvious perception of the prescribed content, since the beginning of July, some merchants have gradually connected cameras in the kitchen, and some merchants said that they had completed the transformation of "Ming Kitchen Bright Stove" as early as a few years ago.

According to Xinhua News Agency reported on July 6, during the period from trial operation to official launch of the platform, 293,000 merchants' information of the online ordering platform has been verified, and 205,000 catering registration entities have been confirmed. By opening the Sunshine Zone on the two ordering platforms of Meituan Takeaway and Hungry, 6,089 "Sunshine Kitchens" have been connected online.

At present, the "Sunshine Kitchen" entrance has been opened on the homepage of Zhejiang area, and users can view the kitchens of merchants through this path.

In response to this entrance, Hungry told the interface news that the platform will enhance consumers' willingness to choose the "Sunshine Kitchen" area through special traffic tilt, strengthening consumer guide and setting exclusive labels for merchants. At the same time, the platform will strengthen the guidance and support for merchants to install "Sunshine Kitchen", provide corresponding support for the personalized needs of merchants in different categories such as drinks, hot pot, snacks and fruits, and stimulate the enthusiasm of merchants to participate.

The US Mission also responded that the US Mission Takeaway has set up a "Sunshine Kitchen" area in the booth on the homepage of the App. At present, the "Sunshine Kitchen" entrance has been launched on the home pages of 1 1 areas in Zhejiang Province. Grandma's family, new egret and other local chain catering brands have joined in succession, and the participating merchants cover core categories such as Chinese food, western food, fast food and tea.

It is understood that the "Bright Kitchen" project has been implemented many times in various provinces and cities before. From 20 14, relevant departments in Beijing, Shanghai and other places began to guide and promote "Bright Kitchen". In 20 16, Guangzhou Daily reported that by the end of May 20 16, more than 4000 catering units in Guangzhou had realized "bright kitchen".

This time, Zhejiang Province raised this project to the legislative level, which once again added a layer of protection for the landing of "Bright Kitchen". With the efforts of the government, the take-away industry is accelerating standardization.