How to design a website to stand out?

According to the report of Stanford University, 75% of users will judge the credibility of the company's website only by visual design.

How to design a website to stand out? What kind of content will people be interested in? What kind of information does website design need to convey to readers?

We browsed the popular web design cases from 2020 to now, and sorted out three general directions on this basis. First, the website is beautiful and attractive. Second, the content is good, with quality and connotation. Third, the speed is fast and the experience is good.

First, the style is beautiful.

In the past unique year, many people finally had the opportunity to become "host families": online courses, working from home, video conferencing ..... Do you realize that computer screens are rapidly occupying your eyes? This also makes many designers and brands react quickly, adding some interactive designs to the website to attract readers to stay.

The style of the website is an important embodiment of testing the first impression. The first thing to meet is the visual needs of the public. No matter what type of corporate website design, whether it is display or shopping mall, it will not attract their attention if there is no exquisite style.

Especially now, the internet is very developed, and all aspects are developing rapidly, which also allows us to see more novel and different styles. It can be said that the public is also picky about the style of the website, which is too traditional and outdated, seemingly rich and diverse, but in fact it is complicated and messy and rarely favored.

Second, the content is good.

Creating high-quality website content is as difficult as designing style. In terms of content, enterprises may only think of the need for a brief introduction, some product drawings and introductions, and then put a contact information. Indeed, these three are the main contents that every website needs. Summarize some common design principles:

1.Logo guide design: help users know where they are; What are they looking for? How to obtain the content searched by users; Where has the user searched? For example, the classic breadcrumb navigation.

2. Consistency: the same type of page has the same architecture, consistent interactive operation and consistent visual effect. For example, the detail pages of all products use the same layout.

3. Provide error-proof function: prevent users from making mistakes; Protect the operation content that the user is editing; Notify the error in time. For example, in the form interaction, keep the information edited by the user and feed back the error information in time.

4. By identification, not by memory: provide obvious and accurate identifiable elements to avoid users interacting with the website by memory. For example, keep the user's search history and keep the user's browsing history.

5. Provide help (explanation) links or documents: timely help to explain documents can effectively help users solve the urgent needs in the use of the website. For example, the website's explanation about membership.

Third, the speed is fast.

The slow opening speed of some websites is not entirely due to the quality of the server. It may be that the function is too complicated and it takes up more pages. When loaded in this way, it will take more time.

Some people will say, why not just delete some functions? Not necessarily, most enterprises design websites according to their needs, and their functions are also developed according to the needs at that time. Useful functions cannot be deleted, so the overall experience of the website will be reduced.

You can start from other aspects, such as replacing independent servers to improve the running speed. The other is to optimize the program code and check whether there are redundant codes to be deleted or adjusted.

Parr. Com is a professional Internet service provider, which is committed to providing all-round and multi-level services for enterprises. Parr. Com has an experienced development team and tens of thousands of practical experiences in website development. It perfectly grasps every detail of website development, so that your website can maximize the user experience and help you retain customers.

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